Buffer is a marketing automation tool that helps you create a unique schedule that allows you to share posts at specific times through social platforms such as Facebook, Instagram, Twitter, Pinterest, etc. Founded in 2010 Founders Joel Gascoigne, Leo Widrich Website https://buffer.com/costThese range from free to $399. The free version allows you to manage three social accounts, publish 10 scheduled posts per day, use browser plugins and mobile apps (iOS and Android), and use Buffer's image maker and GIF/video uploader to create and schedule content. The paid version, which costs $15 per month, can manage 8 social accounts and publish 100 scheduled posts per day. The paid version with a monthly fee of $99 can manage 25 social accounts, access rights for 5 team members, publish 2,000 preset posts per day, use Calendar, operate Pinterest, subscribe to premium content (push materials), etc. The paid version, which costs $199 per month, can manage 50 social accounts, provide access rights for 10 team members, and publish 2,000 scheduled posts per day. The paid version, which costs $399 per month, can manage 150 social accounts, provide access rights for 25 team members, and publish 2,000 scheduled posts per day. The Buffer app is compatible with three different platformsBrowsers: Allows the application to be downloaded as an extension for three browsers, Google Chrome, Safari, and Mozilla Firefox. Mobile: Allows the app to be installed on iOS and Android phones. News Readers: Allows the app to integrate with various news reader apps like Flipboard and Zite. User growthAfter being founded in 2010, Buffer grew its total revenue to $1 million annually in January 2013, then surpassed $2 million in September of the same year as the number of customers using the app grew. As of September 2013, Buffer had 1 million users, with approximately 16,000 paying customers. The number of posts shared through the Buffer application exceeded 87,790,000 posts, and the number of accounts using the application reached 1,266,722, with an average of 70 posts per account. As of February 2014, Buffer has 1.3 million users. The organization's annual revenue has reached $3,900,000, an increase of 38.3% since December 2013. developOn November 30, 2010, the initial version of Buffer was released. The Business for Business extension was launched in 2013, and organizations using Buffer for Business include About.com, Fortune magazine, and Business Insider. FinancingIn 2011, Buffer received $500,000 in seed round financing. In 2014, Buffer received a new round of financing involving approximately US$3.5 million. |
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