Front-end display location

effect

1. Influence on buyers’ purchasing behavior

2. Impact on store performance

How to calculate seller feedback rating?

Use the calculation formula: Feedback score = total number of positive reviews / total number of reviews

Note: The total number of reviews is calculated based on 30, 90, 365 days or cumulatively.

Rating level classification

Positive feedback: 5 stars or 4 stars

Neutral feedback: 3 stars

Negative feedback: 2 stars or 1 star

For example, suppose your feedback scores look like this:

Total of all positive feedback = 90
Total of all feedback (1 to 5 stars) = 100
Positive feedback divided by all feedback = 90.0%

How to Avoid Negative Feedback

A study on "How can sellers get more positive reviews and higher ratings" found that

Giving feedback to buyers immediately after they pay (don’t wait until they receive the goods) can effectively increase the chances of them leaving comments.
Sellers should cater to buyers' preferences and try their best to make them satisfied.

For example: describe the product in as much detail as possible; ship the product quickly; notify the buyer once it is shipped; provide tracking information for the order; respond to the buyer's questions quickly, etc.

Amazon can help delete the following situations

1. The feedback contains obscene or vulgar language

2. The feedback contains the buyer’s personal information, such as full name, email address, and phone number

3. Feedback is all about product evaluation

For example:

“The Acme Super-Widget is not as clear and fast as the Acme Ultra Widget.”

However, if a feedback review is only partially a product review and the rest of it contains feedback about the seller's service, the feedback will not be deleted. For example:

The seller's delivery service is very slow, and the Acme Super-Widget is not as clear and fast as the Acme Ultra Widget.

4. All feedback is about Amazon FBA delivery logistics and services

Feedback that is determined after review to be specifically related to delivery and customer service for orders fulfilled by Amazon will not be removed, but a line will be appended to the rating with the following text: This item was fulfilled by Amazon, so Amazon is responsible for the delivery experience.

How do sellers apply to remove negative reviews in the background?

1. Log in to Amazon's backend. There is a contact seller support at the bottom of each page.

2. Click contact seller support/Get support and select selling on amazon;

3. Select customer feedback under customers and orders, then enter the order number for which you want to remove the negative review, and click search.

4. Fill in the information according to Amazon's format requirements and click Send to submit your application.

The above are the steps to submit a request to Amazon for help in removing negative reviews.

How to guide buyers to delete

1. Go to Amazon.com and click Your Account in the upperright hand corner.

2. Click Your Orders.

3. On the right, select a date range from the Date drop-downbox. Click Go. A list of orders appears.

4. Locate your order and click View Order Details in the left-hand column, under the Order Placed date.

5. Scroll down to Your Seller Feedback and clickRemove. The Remove Feedback page appears.

6. Select a reason for removing the feedback, and then clickRemove Feedback.

References

• 1. Basic introduction to Amazon feedback: Official website [reference date 2019-11-20T16:00:00.000Z]
• 2. Detailed explanation of Amazon Customer Feedback: Sohu [cited on 2016-04-07T16:00:00.000Z]