Basic Introduction

Amazon Inventor is one of Amazon's most innovative programs. This global program aims to help relatively mature startups accelerate their growth through Amazon's multi-national e-commerce sites, powerful logistics system, and global marketing experience, so that Amazon consumers around the world can share excellent and innovative products from various countries and change their life experience with creativity.

Conditions for joining

1. Already obtained financing, such as being nurtured by an incubator, obtaining venture capital, or successfully raising funds on crowdfunding platforms such as Kickstarter and Indiegogo.

2. Sell physical goods, such as smart wearables, home entertainment, kitchen supplies, creative tools, fashion accessories, etc.

3. The product has been mass-produced and can be delivered to consumers immediately or within 30 days.

Qualifications

Business License: For corporate entities registered in mainland China, a copy of the business license can be provided.

Bank account: A domestic bank public account is required.

Tax Registration Certificate: Provide a copy or photo of the tax registration certificate issued by the State Taxation Bureau.

Advantages

1. Rapid market expansion

The time to market is fast, and can be as short as a few weeks.

2. Multiple marketing tools

Use Amazon's marketing support & marketing tools to promote sellers' products.

3. Build brand impression

Product pages designed specifically for new brand companies can convey the seller's unique brand story and product design concept to Amazon consumers around the world. Sellers can record product videos or use the entrepreneur profile Q&A method to let consumers get to know you faster.

4. Earn global trust

Amazon has a world-class logistics system, reliable after-sales service and global distribution system, which can bring sellers' products to new markets faster.

Open categories

High-tech products: mobile phones and accessories, digital electronics, photography and video, tablet computers, large appliances, automotive products, office supplies

Home products: home decoration, kitchen appliances, small appliances, musical instruments

Fashion and health: toys, maternal and child products, beauty products, personal care and health, watches, clothing, shoes and boots, luggage, sports and outdoor leisure.

Amazon Inventor Store Service and Commission Rate

Joining process, taking Chinese sellers as an example:

First, Chinese startups need to log in to the homepage of the "Amazon Inventor" Chinese store, fill in relevant information on the registration page, and apply to become an "Amazon Inventor" seller. Once verified, they can work with the Amazon team to establish basic information for pre-sale products;

Secondly, the pre-sold innovative products are shipped to the designated Amazon fulfillment centers;

Finally, upload the relevant product information (including product introduction, pictures, videos, and the stories behind the R&D ideas or team) to "Amazon Inventor" to complete the registration process.

After successful registration, Chinese startups can enjoy Amazon’s full new product launch support mentioned earlier.

Development History

In 2018, Amazon Spain announced that it would launch Amazon Launchpad.

In 2019, Amazon Australia announced the expansion of Amazon Launchpad.

References

• 1. Advantages of Amazon Inventor Program: Amazon official website [cited on 2015-07-04T16:00:00.000Z]
• 2. What is the Amazon Inventor Program? Is it helpful for Amazon sellers? : Douban [cited on 2018-11-10T16:00:00.000Z]
• 3. Amazon Launchpad expands to Amazon Australia, a list of its functions and application requirements: Lianlian [cited date 2019-09-01T16:00:00.000Z]