What is Forest? Forest Review

About Forest

• We will entrust many excellent products that exist in Japan to Forest through mergers and acquisitions, and cultivate them like Forest's own brands to achieve further development.

• As long as it is a good product, any category is acceptable.

• Forest will flexibly consider the transfer target according to your wishes, such as the entire company, brand/product, EC business, etc.

• Additionally, professionals will demonstrate their capabilities in the following areas of brand development.

Forest Advantages

• Marketing: A dedicated team will conduct tailored marketing for each brand’s characteristics. Based on a deep understanding of algorithms, Forest will optimize SEO and advertising measures. In addition, Forest will draw on global leading knowledge from overseas partners and localize and utilize it.

• Product Development: Forest will plan its products from the perspective of the market. By pursuing functionality, strengthening the lineup, and rethinking concepts and packaging, Forest will further enhance the appeal of its products while respecting the brand's worldview.

• Sales channels: Promote sales through channels that can leverage product advantages. Forest will actively expand new e-commerce shopping malls and internal e-commerce, as well as cross-border e-commerce mainly targeting East Asia and North America.

• Human Resources: Forest will strengthen the human resources currently lacking in the operations of each brand. In addition, Forest will be supported by a team of experts in specific regions.

• Data Utilization: Forest collects and analyzes sales data and statistical/SNS data, and conducts demand forecasting and inventory optimization. In addition, Forest will work with the University of Tokyo Laboratory to establish a highly sustainable digital retail format that fully utilizes data science.