A must-read for Amazon sellers! 5 tips for optimizing backend search terms!

A must-read for Amazon sellers! 5 tips for optimizing backend search terms!


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As we all know, optimizing the front-end keywords of product listings on Amazon is critical, but optimizing the back-end search terms that are not publicly viewable is also very important.

Backend search terms, or meta tags, are additional keywords that brands and sellers add to the context of their products. Although they are not visible to consumers, when optimized for your overall content and SEO strategy, backend search terms can help drive sales and improve search rankings.

However, Amazon has established strict guidelines for search terms. Based on Amazon’s guidelines, we will provide you with 5 tips for optimizing backend search terms.
 
You can access the backend search keywords by following the steps below:

  • Open the Inventory option and click Manage Inventory;

  • Click the "Edit" button located to the right of each product to open a new page;

  • Clicking the Keywords option will allow you to add and adjust keywords in the Search Terms box for the selected product.


Tip 1: Stay within the byte limit


Amazon has recently implemented new limits on the search terms box, which now only allows a maximum of 250 bytes of keywords. When the search terms exceed the limit, Amazon will not let its search engine index any search terms for that ASIN, which means people will not be able to search for your products.
 
To this end, Amazon recommends that your search terms include only the singular or plural form (not both) of relevant synonyms, spelling variations, abbreviations, and alternate names .
 
When adding keywords on the backend, you can save more space by using only lowercase letters and using spaces instead of punctuation to separate words. Amazon also recommends that you avoid using words like “a,” “an,” “by,” “the,” “with,” and other articles and prepositions.

Tip 2: Avoid using banned search terms
 

  • Your brand or other brand name;
  • ASIN;
  • profane words;
  • Temporary terms such as "new" or "for sale";
  • Subjective words such as "best", "cheapest", "amazing", etc.;
  • Abusive or offensive words.
 

Tip 3: Ensure your information is accurate and relevant


All keywords you fill in on the backend must be highly relevant to the product. Search terms that are not related to ASIN will only lower your search ranking.
 

Tip 4: Logical order is important


If the wording of a search term or phrase doesn’t sound right, you may need to rearrange the order of your keywords. However, Amazon’s platform is smart and prioritizes how to place search terms in a logical order.
 
For example, if you want to include search terms for old guitars, you should arrange the keywords in a logical order, such as "vintage original Guitar" instead of "guitar Vintage Acoustic," because buyers search for products in a logical, grammatical order.
 

Tip 5: Make every byte count


Since bytes are so limited, it is recommended that you use them wisely and focus your optimization efforts on the most critical and important keywords, because these most critical words will attract the most traffic and help improve search rankings.

Editor ✎Estella/
Disclaimer: This article is copyrighted and may not be reproduced without permission.


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