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The annual Black Friday and Internet 1 promotions have finally come to an end. For many sellers, this year's year-end promotion started with a high profile but ended in a dismal way. A sharp drop in traffic and a surge in advertising costs have become the norm for most sellers.
Some sellers ridiculed themselves: Comfort yourself on Thanksgiving: foreigners have all gone on Thanksgiving, so it’s normal to have fewer orders. I comfort myself on Black Friday: foreigners go to offline supermarkets to shop, and they will only buy on Amazon on Cyber Monday. Wang Yi comforted himself: The foreigner spent all his money two days ago. This year is so difficult. Just survive and try again next year! Overall, the effect of this year's peak season promotion was not satisfactory. Sellers came with high hopes but left disappointed. After a fierce promotion, they saw 0*5 orders. Before sellers could recover from the sluggish sales, a new round of Amazon cleanup seemed to be ready to start... Just after the first online promotion ended, Amazon's crackdown on violations followed. Some sellers suffered a heavy blow early in the morning: their accounts received performance warnings for suspected intellectual property violations, and a large number of stores were blocked overnight. ▲ The picture comes from the seller communication group According to reports, many sellers reported that Amazon suddenly cracked down on copyright infringements last night. One seller said that he had 10 stores, but when he woke up in the morning, he was greeted by a lot of red instead of orders. ▲ The picture comes from the seller communication group The seller reported that there was no prompt in the account status at first, until he saw the performance notification and found out that his store had been banned by Amazon. ▲ The picture comes from the seller communication group The policy compliance screenshot provided by the seller shows that there is a red card warning in the intellectual property infringement column. If the violation of this seller is just a minor injury, then the account of the seller below is almost across the ICU. ▲ The picture comes from the seller communication group From the picture, we can see that this seller has received 274 red card warnings for intellectual property infringement, 7 intellectual property complaints, and has violated the first product policy many times. However, what is puzzling is that this seller is much luckier and has escaped Amazon's clutches and has not been blocked so far. ▲ The picture comes from the seller communication group Another seller on the UK site said that one of his FBM accounts was also blocked for suspected infringement. It is understood that the suspected infringing products were put on the shelves in August and are now suddenly subject to strict investigation by Amazon. Another account put a product on the shelves half a year ago and was also blocked for infringement. ▲ The picture comes from the seller communication group Once an account infringes intellectual property rights, it is extremely difficult to successfully appeal and restore it. Some sellers suggest that if the product itself infringes, you can provide a copyright infringement certificate, but if it involves brand infringement, there is basically no way to recover. ▲ The picture comes from the seller communication group At present, many sellers have received risk warnings for intellectual property infringement, and even a large number of stores have been blocked. Therefore, there is reason to suspect that Amazon may be strengthening its illegal control measures and conducting a new round of account cleanup. In fact, in addition to the blocking of accounts due to infringement, it seems that a large number of products on Amazon's sales list are unable to be sold recently. Yesterday afternoon, many sellers reported that the toy category on Amazon’s U.S. Asia sales surge list was wiped out, with the top 10 almost wiped out and a large number of products showing as unsaleable. Some sellers speculated that there might be some new black technology that caused a large number of links to become invalid. Some sellers also said that Amazon would clean up some toy category links during this period every year. In addition, considering Amazon’s previously updated sales policies and seller code of conduct, these products on the surge list are likely to be unsaleable due to Amazon’s determination that sales have surged. However, the conflict this time is not just about toys. Searches show that the same situation has occurred in multiple categories, including health products and adult products. Not long ago, a large-scale spoof occurred on Amazon’s US bestseller list, resulting in a large number of best seller product links in categories such as toys being removed from the shelves or even taken over by others. This time, multiple category links on the US-Asia Rising List have been removed from the shelves, and it is currently unclear whether they have also been the subject of malicious attacks by group organizations. Such a turmoil occurred just after the big promotion ended, and some sellers inevitably suspected that Amazon would upgrade its control and launch new policies to crack down on violations. Of course, strict platform rules are conducive to fair competition, and sellers should also abide by the compliance business guidelines.
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