What is JB Hi-Fi? JB Hi-Fi Review

JB Hi-Fi was founded in 1974 and is a well-known electrical appliance retailer in Australia. Its main businesses include digital imaging products, cameras, notebooks, iPods, TVs, etc. The company also operates software CD business. The company has become one of the fastest growing home entertainment product retailers in Australia.

About JB Hi-Fi

JB Hi-Fi seems like something of an anomaly in Australian retail, a traditional bricks-and-mortar retailer that has managed to successfully transform itself and catch up to the e-commerce boom.

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In fiscal 2014, JB Hi-Fi's online sales increased by 13.9% to US$75 million, accounting for about 2.2% of its total sales. During this period, the JB H-Fi website received an average of 1.3 million visits per week, an increase of 9.9% compared with the same period in 2013. In addition, JB Hi-Fi also invested in digital products, selling a variety of digital music, movies, games and e-books, with the aim of providing consumers with a variety of choices and satisfying their wishes, so that consumers can buy both physical products and virtual digital products at JB Hi-Fi.