To prevent fraud, Google will open advertiser historical information to users!

Google has announced that it will begin providing users with information about visible advertisers. This move is the latest in a series of complaints from users about advertising fraud on its platform, with the goal of helping users better judge whether their advertisers are trustworthy and cracking down on false advertisers.

The disclosure includes information such as the legal name of the advertiser, the country they are located in, the approximate number of ads they have run, and the ads the advertiser has run in the past 30 days. In addition, they will also be required to provide details about what they plan to sell.

Google said it has begun verifying the identity and location of advertisers in 90 countries and will begin rolling out the disclosure option in the U.S. in the coming months, with plans to expand to more countries in 2022.

The company said that more than 30 million people engage with its ads transparency and control menu every day, and believes that the new page menu will not only allow users to identify fraudulent ads, but also allow them to report ads that violate any of Google's policies.

It is learned that before this, Google has taken quite a few major measures to clean up its advertising space. This includes restrictions on political ad targeting, comprehensive ad blocking in the Chrome browser, and plans to get rid of third-party cookies.

Editor✎ Irene/

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