Amazon and Alibaba race to recruit Vietnamese sellers

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Global e-commerce giants Amazon and Alibaba are scrambling to recruit more Vietnamese sellers on their respective platforms to increase their share of the e-commerce market.

Amazon data shows that the number of Vietnamese sellers with exports worth $1 million or more tripled last year. The growth was driven by consumer demand for tools, kitchenware, handicrafts, household goods and clothing.

Gijae Seong, head of Amazon Global Selling in Vietnam, said: "Vietnamese sellers enrich our global product selection."

In order to recruit more Vietnamese sellers and establish e-commerce trade between Vietnam and the United States, Amazon Global Selling opened an office in Hanoi in March this year to train new sellers and established a branch in Ho Chi Minh City.

Gijae Seong said Vietnamese companies "have a competitive advantage in manufacturing" and many factories have moved from China to Vietnam to reduce the impact of the Sino-US trade war and reduce other costs and risks.

Alibaba is also taking steps to recruit more Vietnamese sellers. In March, the company said it planned to have more than 10,000 Vietnamese small and medium-sized enterprises selling on its platform by 2025. It has been working with the Vietnamese government to run training programs for Vietnamese sellers since last year.

Competition between the two giants is heating up as e-commerce in Vietnam booms and online shopping demand increases amid the coronavirus pandemic.

According to data from the Vietnam E-Commerce and Digital Economy Agency, Vietnam's e-commerce market grew 18% last year to US$11.8 billion, making it the only country in Southeast Asia to achieve double-digit growth during the pandemic.

Compile ✎     Mary /DNY123

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