Ipsos survey: ShopeePay is the most popular e-wallet in Indonesia in October

According to a survey conducted by Ipsos, ShopeePay was the most used e-wallet in Indonesia in October.

Indah Tanip, deputy director of Ipsos Indonesia, said, “According to our survey, 34% of users used ShopeePay during October. The second largest user was OVO, which accounted for 28%. GoPay, DANA and LinkAja accounted for 17%, 14% and 7% of users respectively.”

Indah Tanip said there are multiple factors that have contributed to ShopeePay becoming the preferred digital wallet. The first is that ShopeePay is considered easier to use compared to other e-wallets. The second factor is the ease of top-up, which tends to be less complicated and time-consuming.

"35% of users said they are very satisfied with ShopeePay because it is easy to use. 36% said that ShopeePay top-up is very convenient." In addition, ShopeePay also frequently offers discounts, and 31% of respondents are very satisfied with the discounts it offers.

Another reason is that ShopeePay has a strong presence both online and offline, making users more interested in using it.

The Ipsos survey was conducted online from October 16 to 23, 2020, involving 1,000 respondents aged 18 and above.

Compile ✎     Mary /