Since the US election officially began on November 3, news and topics about the vote count and situation have continued, attracting attention from all over the world.

The choice of the US president is directly related to the policy direction of the world's most influential country. Amazon sellers, as the main force in the cross-border e-commerce industry, have also been paying close attention to the developments of the US election recently.

As of 11 a.m. on November 5, Biden temporarily leads Trump with 264 electoral votes . Seeing that Biden is about to reach 270 votes, many sellers are really worried about this "King of Understanding".

"The king of understanding has fallen into obscurity."

"Chuanbao, fly without worries. You can handle anything yourself."

"If you don't win, many Amazonians will be disappointed."

Trump was not willing to lag behind. Early in the morning, the topics #Trump campaign files lawsuit in Pennsylvania# and #Trump will request a recount in Wisconsin# were on the hot search list on Weibo, demonstrating the "Trump philosophy" of "If I win, it's my strength, and if I lose, it's cheating" with actions.

Many netizens joked: The plot twists too quickly, isn’t this really a large-scale variety show?

The suspenseful US election has always been on the minds of sellers. In addition to the election, news about foreign epidemics, riots, and city lockdowns are also worthy of sellers' attention. In the past few days before the US election, the situation abroad has been turbulent, and sellers' sales have also plummeted. What is the specific situation?

Sellers' sales have dropped significantly

In recent days, although many sellers have been waiting online for the results of the US election, some sellers can no longer sit still and have complained: Why did sales drop so much on Election Day?

According to the editor, Amazon sellers generally experienced poor traffic and declining orders in the two days after the US election. In the seller communication group, many sellers reported that the number of orders has dropped significantly since yesterday, even to the lowest level in history.

▲ The picture comes from the seller communication group

"Yesterday was half of normal, today is half of yesterday."

"Is it because the American people are out voting and no one is shopping?"

"Sales have hit rock bottom, and we can't afford advertising."

As more and more sellers spoke out, some speculated that the widespread sales decline might be related to the US election.

However, judging from the current situation abroad, the factors that affect sellers' sales are not just the US election. At present, the epidemic situation in many countries, including the United States, is still tense . The number of new cases in many countries continues to rise, and then blockades are announced. Domestic riots and terrorist attacks also occur from time to time . Various factors have exacerbated the instability of sellers' sales , so the large-scale decline in sellers' sales is understandable.

Of course, some sellers have also reported that Amazon's traffic has been much lower than before since Prime Day. With the arrival of Black Friday, it is also very likely that people abroad are preparing for the next peak season.

The arrival of the US election has not only brought a severe decline in sales, but also continued violent conflicts among the American people.

Conflicts and riots escalate during the election

According to reports from many foreign media, on November 3, the United States ushered in the most divisive presidential election in history. Under the shadow of violence, chaos occurred frequently on voting day.

Thousands of people gathered outside the White House and chanted "Trump step down". Several demonstrators were arrested. Supporters of President Trump and Democratic presidential candidate Biden had a physical conflict. There were also clashes between demonstrators and police, and two people have been arrested so far.

According to relevant analysis, there is a possibility of unrest in the United States after the election, so sellers must be mentally prepared. If large-scale riots occur, problems such as last-mile delays, rising freight costs, and after-sales service will reappear, and the "0 yuan purchase" will directly affect the seller's sales.

Everything has two sides. Before the results come out, it is impossible to predict the future direction of cross-border e-commerce. However, sellers are bystanders after all, so there is no need to worry too much. It is better to make a good operation plan and prepare for the next cross-border peak season.

Amazon announces Black Friday and Cyber ​​Monday stocking dates

If the current low sales volume is to accumulate strength for the next promotion day, then sellers must seize the important promotion day of Black Friday and Cyber ​​Monday to make good use of it. Recently, Amazon announced an important notice about the delivery time of Black Friday and Cyber ​​Monday inventory.

In order to prepare for the peak season, sellers are advised to prepare sufficient inventory and delivery plans during this period, and deliver goods to warehouses in advance according to the notification time to ensure that there are goods available for sale during the peak season. And from the current situation, cross-border freight rates may also rise. Previously, freight forwarders have issued notices that multiple warehouses in Europe and the United States have been overwhelmed and freight rates have increased, so sellers should also make plans early and contact logistics companies in advance to inform them of their delivery plans.

The above are the things that sellers need to pay attention to recently besides the US election. The US election is still in progress. I wonder how many sellers are Trump fans? Let's wait for the results together~