Four things you must know about Amazon advertising

Amazon Advertising has seen incredible growth in 2019, and it’s accelerating into the digital marketing space.

For Amazon advertising, sellers need to understand the following points:

Quartile conducted a survey in 2018 to analyze the conversion of Amazon ads. According to the survey, the orders generated by sponsored ads increased from 16.3% last year to 54%. The home kitchen lamp category is highly dependent on sponsored ads, and ads are increasing product exposure.

Affected by this, Amazon advertising is essential for sellers to gain exposure, and it may be difficult not to spend money on advertising.

Amazon is paying more and more attention to brands and has introduced various measures to protect brands and increase brand awareness, such as brand stores, A+ pages, etc. It is expected that Amazon will transform from a sales channel to a brand creator.

This also has a significant impact on the platform's advertising development trends. After all, brand building is inseparable from exposure.

In the past few years, how to attract Generation Z has been a real challenge for Amazon. Generation Z consumers have plenty of time and high disposable income. In 2020, Generation Z consumers accounted for 40%. So Amazon is improving the shopping experience to attract these young users.

In order to attract these consumers, Amazon will increase its investment in video marketing in 2020. Consumers love watching videos, especially on social media channels such as Facebook and Instagram. Sellers should not forget to adopt this method when investing in Amazon advertising.

In 2019, Amazon launched sponsored display ads, which allow sellers to promote products on and off the platform. Amazon's sponsored display ads have powerful retargeting capabilities that track user behavior and use this data to redirect consumers to your product page or website.

For sellers, this is a very important part of the marketing funnel. The growth of seller demand will also drive further growth of sponsored display ads.