Outlook on six key trends in cross-border e-commerce in 2020

According to statistics portal Statista, the total e-commerce retail sales are expected to exceed 3.4 trillion US dollars in 2019. In the fiercely competitive e-commerce field, all sellers have to do is to let consumers see your brand and products.

In order to get products in front of consumers, sellers need to be sensitive to information and keep up with e-commerce trends.

However, there are always risks in trying new approaches, so before trying a new approach, make sure the change is beneficial to your customers.

• AR (Augmented Reality)
• VR (Virtual Reality): Virtual reality technology

E-commerce sellers have always faced the challenge of not being able to see or touch a product before buying it. This is especially true for sellers of clothing, furniture, and product accessories, as consumers want to preview or try out such products before purchasing them.

AR and VR technologies can help consumers experience products through virtual reality , thus solving this problem. Companies like American eyewear brand Warby Parker have launched AR apps to help consumers try on glasses before buying them.

Amazon and IKEA have similar technologies that allow consumers to check whether furniture will match their home decor before purchasing it, using AR and VR.

E-commerce sellers should note that the ways to improve customer experience are slowly changing, and technology is gradually penetrating the e-commerce field. For sellers, investing in the use of these technologies will be very beneficial.

Personalized products will reach a new level, and completely customized products will be popular in 2020. Many sellers use interactive content (such as small questionnaires and small surveys) to build customized products to meet the personal needs or preferences of consumers. This trend is particularly popular in the health and wellness field. It is recommended that sellers learn from the experience of foreign sellers, understand the personal needs of consumers through interactive content, and create a customized production line .