Amazon’s new feature Amazon Post, a new traffic-generating tool for sellers?

Nowadays, social media plays an important role in promoting people to shop. For example, a Pinterest influencer can create a hit product by posting a photo. Social e-commerce has gradually become a new trend. Amazon has also begun to make many attempts in this regard.

Social media plays a vital role in the new generation. Therefore, Amazon has launched a social media-like feature - Amazon Post, where users can browse product posts posted by others.

Currently, this feature is only available to Amazon VC sellers in the United States. Sellers can publish brand-related content, and then browsing customers can jump directly to the product details page and purchase the product through the link in the content.

Advantages of Amazon Post feature:

• Sellers can share product content posted on social media directly with Amazon consumers.

• Amazon Post provides sellers with various data reports, including views, clicks, and click-through rates, allowing sellers to understand and measure the effectiveness of their posts.

• You can upload all types of content, with no limit on the frequency or number of posts.

• Sellers can also authorize others to post posts under your name through https://posts.amazon.com/ , which is an opportunity to cooperate with Internet celebrities.

This feature allows consumers to discover your products in a social media-like atmosphere, making the experience more friendly to consumers.

Carousel ads are a very attractive interactive marketing strategy. Platforms such as Instagram and Facebook use carousel ads to promote and display products.

Now Amazon Post also supports this feature. According to Facebook platform, compared with single image ads, the click-through rate of carousel ads is 72% higher. Therefore, Amazon Post's carousel ads bring 10 times more traffic to products than sponsored ads.

Sellers can take the following actions in carousel ads to increase product awareness and engagement:

• List multiple products at a time, with different discounts for each product;

• Describe the different characteristics of each product;

• Highlight product ratings, seller ratings, or product features.

Carousel ads are more attractive than static ads, guiding users to click on products to learn more information, thereby promoting interaction. Users can browse posts about related products while browsing ads.

When you publish an Amazon Post, your content may appear in the following categories:

• Brand details page
• Related brand details page
• Related Posts
• Category Posts

The category tags you use will determine where Amazon publishes your content. All categories make it easy for consumers to find your products. And the way the posts are designed simplifies the purchasing process.

Based on the above information, you can see that it is very simple to publish content on Amazon Post. Please note that you need to comply with the following regulations when uploading pictures :

• Your profile name and logo must be consistent with the ones you registered your brand with, paying attention to capitalization.
• The profile logo cannot be a product or lifestyle picture. The size should be a 1:1 square picture with a pixel size of no less than 640×640 . Note that the uploaded picture will be cropped to the original. Sellers can download Amazon's Safe Area Guide to ensure that the logo meets the requirements.

Sellers must be suppliers on the US site and have a store to participate in the test. Follow the steps below to use Amazon Post.

Go to posts.amazon.com and log in.

• Create a profile
• Verify Brand Name
• Upload category logo
• Start creating a post

If you want to create brand awareness, increase conversions, use engaging and interactive ads, and simplify the shopping process, then Amazon Posts is the best choice.

However, sellers should also note that although Amazon Post is very intuitive and user-friendly, whether it can attract users still depends on whether you upload high-quality content and pictures.

Compiled by ✎ Mary/

Original article: https://amzadvisers.com/amazon-posts-beta/

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