Starting from scratch, Shopify's 30-day store opening tutorial - Day 7

In the previous tutorial, we learned how to write copy for Shopify store products. Today’s tutorial is about how to write copy for the store’s Facebook ads.

The key to Facebook ad copywriting is to make people want to buy, not just describe the product in a straightforward manner. The secret to arousing consumer interest is that the copywriting must interact with users and be highly persuasive and attract users' attention.

Writing and copywriting have a lot in common, and some of the rules of writing also apply to writing product copy:

• Pay attention to the length of the text. Large pieces of text can easily lead to high bounce rates.

• Try splitting your description paragraph into two chunks.

• Keep your sentences short and within 14 words.

• Surveys show that people prefer to read short sentences online, especially when shopping online.

• With the above unspoken rules in mind, let’s now roughly describe how to create a video ad template for a product:

• Log in to Facebook and open your store Page

• Find a video related to your product and copy its URL

• Log in to Fbdown.net, paste the video URL into the search box, and click Download

• Then open iMovie or similar software and upload the video

• Edit the video text according to your needs

Once completed, you can post it to your store's Facebook page. You can repeat the above steps to make videos for all products.

We need to use product selling points to attract buyers’ interest. Usually, selling points can be discounts or solving user pain points. Examples of this type of copywriting include:

• "Your Pet Will Love This Sharkbed."

• “Get 50% off + FREE shipping”

• "Tag Someone Who Would Love This!"

  
  

This step mainly uses people’s fear of missing out. It is easy to arouse this feeling by creating a sense of scarcity for the product. Examples of this include:

“Only 10 Available At This Price”

“FREE Shipping to First 10 Buyers”

"Hurry, offer valid while supplies last!"

We have already aroused the user's interest and created a sense of urgency to buy. Now it's time to throw out the purchase link. Of course, it's not just putting a link directly, which is too straightforward. You also need to use copywriting, such as:

“Grab yours here -> (Product Link)”

"If you're struggling, you'll want this -> (Product Link)"

"Yes! I'm Ready For ____ -> (Product Link)"

After completing the above three steps, you should use the converted customers to attract new customers. The copywriting can be written like this:

“Tag A Friend Who Needs This!“

“Comment the name of someone Jealous of your purchase”

"Click Share if you love this!"