Major update to entry standards! TikTok Shop has relaxed the threshold for cross-border merchants in the US, and now supports 9 domestic and foreign e-commerce platforms!

As the Black Friday promotion approaches, in order to provide consumers with a richer and more secure shopping experience, more merchants will be encouraged to take advantage of content e-commerce to go global, tap the US market, and achieve new business growth. On the premise of maintaining the core entry principles such as local warehousing and logistics capabilities, e-commerce operation experience, and healthy operation indicators for merchants, TikTok Shop cross-border e-commerce will further stimulate the business vitality of merchants and continue to encourage multiple high-quality merchants with operation experience to settle in.

Now, TikTok Shop cross-border e-commerce has comprehensively updated the entry standards for cross-border self-operated merchants in the United States: it has adjusted the store rating, business turnover, operating time and other requirements for sellers that have previously supported the platform; it has added 3 mainstream cross-border e-commerce companies, supporting a total of 9 domestic and overseas e-commerce platforms for sellers to enter.

The core entry principles remain unchanged

While relaxing the entry threshold, TikTok Shop still adheres to the core entry principles for merchants, including:

Merchants must have local warehousing and logistics capabilities in the U.S. to ensure that goods are shipped from the U.S. This requirement is intended to enhance consumers’ shopping experience and shorten logistics time.

Merchants need to have operating experience on other e-commerce platforms or independent websites to prove their ability to operate on TikTok Shop.

Merchants' store ratings and operating indicators must be maintained in good condition to ensure the quality of goods and services on the platform.

The latest merchant entry standards

Support multi-platform merchants to settle in

With the latest entry standards, TikTok Shop cross-border e-commerce has adjusted the operating indicators of sellers that have previously supported the platform. Among them, Amazon's store rating requirement has been adjusted from the highest 4.0 to 3.5; the 500,000 turnover requirement for Walmart, Wayfair, and eBay has been cancelled, and the fan requirement for DTC independent sites has been cancelled; at the same time, the fast entry of well-known Douyin e-commerce brands has been added, and the store rating requirement of Doudian has also been lowered to 4.0.

The new merchant entry standards support more platforms. In particular, three new types of merchants have been added: TEMU semi-hosted, Shein semi-hosted, and AliExpress self-operated, bringing the number of domestic and overseas e-commerce merchants supported by TikTok Shop to 9, almost completely covering the entire platform. Whether it is a cross-border e-commerce seller, or a seller with e-commerce experience in China or abroad; whether it is a seller engaged in shelf e-commerce, content e-commerce, or DTC independent station, all sellers can get support when they enter TikTok Shop.

The new entry standards have released a large number of business opportunities and opened up channels for more interested merchants to do business in the United States.

The merchant ecosystem is experiencing a comprehensive boom

Provide more abundant products and high-quality services for "Black Friday"

A more open policy will greatly enrich the source of merchants for TikTok Shop's cross-border e-commerce, achieve supply-side expansion, and enrich the variety of goods on the platform. At the same time, the platform maintains the core entry principles for merchants, while activating the platform's operating vitality, continuously improving the operating environment, and working with merchants to provide consumers with better services on Black Friday this year.

Since September 2023, TikTok Shop cross-border e-commerce has been fully launched in the US for one year. TikTok Shop cross-border e-commerce joined the US Black Friday promotion for the first time in 2023, and the total GMV set a new record in the US history. Since then, the GMV data of many promotions in 2024 has continued to rise. One year after its launch in the US, TikTok Shop's content GMV has grown rapidly by 557%, and its unique content e-commerce has shown an explosive trend. Among them, the vigorous development of the merchant ecosystem has become one of the most important supports. During all the major promotions and platform activities, the key merchants on TikTok Shop have achieved a comprehensive performance explosion.

With the further adjustment of the entry threshold for self-operated merchants in the United States, more high-quality small and medium-sized merchants will flock to the platform, helping to promote the TikTok Shop merchant ecosystem towards comprehensive prosperity.