Amazon's front desk is making another adjustment. Is this a price war or a new traffic entrance?

The recent account verification trend has made it hard for people to tell the difference between north and south. Just as the bill was passed and everyone breathed a sigh of relief, Amazon’s page rectification appeared again!

Many sellers have discovered that Amazon has launched another “low-price-oriented” action - a new search button “More Like This” has appeared on the pages of some categories.

It looks like a Taobao page. People who often buy things on Taobao are definitely familiar with this function. It is a bit like Taobao's "Find the Same Item" function . It reminds me of the foreign media report that Amazon recently poached a technical team from Alibaba...

NANA noticed this feature when it first appeared in early June, but it only appeared on mobile devices and could not be seen on some browsers, and it only appeared in some categories.

Open the search page of Amazon US and search for some popular product categories. You can see the words "purchased..." in the past month , displayed below the star rating.

The time range of this sales data is mostly in the past month, that is, the sales in the past 30 days, and there are also weekly sales, that is, the sales in the past week. This quickly caused complaints from Amazon sellers:

"The degree of monopoly has increased again?"

“Taobao: It’s becoming more and more like me…”

“This is only friendly to Bestsellers, not good for new sellers at all!”

“The living environment for small sellers is getting more and more crowded!!”

Then again, the "More Like This" feature has not been fully used yet and is still in the testing phase, but it is only a matter of time before it is officially launched. As shown in the picture, when searching for Dress, the "More Like This" interface does not appear.

“More Like This” appears, and a large number of “same” or “similar” products can be added.

How can products of the same or similar styles stand out among many similar products when they are placed on the same page?

price.

It can only be the price.

Whoever offers the lowest price wins. From the buyer's perspective, if I want to buy a certain product and find that the same product has different prices after searching, I will definitely choose the one with the lowest price. In the past, if buyers wanted to learn about the product, they had to click on the link and then go back to view other products. Now it is much more convenient.

Of course, Amazon provides this feature mainly to make it easier for buyers to compare prices and compete for low prices.

With the new traffic entrance, the search page traffic has been greatly reduced. After this function appears, the traffic will be reshuffled, and customers will browse products in depth in this similar function and will not return to the original page, so the traffic of the original page will change greatly.

I don’t know if it is affected by the overall environment, such as Temu, SHINE, TIKTOK and other low-price strong competitors. Amazon also sells at low prices, but it has a bottom line. It pursues sustainable development, but it cannot tolerate customer loss. However, the era of stereotyped distribution is over. Now is the era of fine products. Price standing is not a long-term solution. We have to focus on the product itself. As the sellers in our big selling circle said: maintain stability while making money, focus on the product itself, make fine quality products, and seize the advantages of your own products. This is the right way.