Malaysia has approximately 25.84 million active Internet users, a huge consumer group, loose monetary policy, and orderly vaccination. E-commerce is still in a period of traffic dividends . For cross-border sellers, Malaysia is indeed a rare market. Continuously promoting the digital development process in various fields is Malaysia's main development plan in the future. Therefore, industries including cross-border e-commerce, 5G, and cashless transactions will usher in good news. This is good news for local cross-border e-commerce sellers and cross-border sellers in Malaysia. As one of the "Four Asian Tigers", Malaysia has a developed national economy and strong consumer purchasing power. It has obvious advantages in the development of the cross-border e-commerce industry and has great potential for future development. In terms of the number of consumers, although Malaysia has a relatively sparse population, the country has well-developed basic communication facilities, and its network coverage and e-commerce penetration rates are high. Cross-border e-commerce sellers need to seize this opportunity, conduct a thorough analysis of consumer products in the Malaysian market, and make adequate preparations based on local cultural differences. |
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