Surprise! Amazon recently released two FBA notices, and sellers are happy!

The subsidy is divided into two parts: European site (Germany, Italy, France and Spain) and UK site. It is worth noting that this activity is applicable to professional sellers who use FBA for the first time in Europe , and sellers need to send 150 pieces (minimum sales unit) of goods to the European Amazon operation center before May 31 and sell the goods through FBA.

Eligible European sellers can receive a subsidy of 90 euros after sending enough goods to the FBA warehouse, while eligible British sellers can receive a subsidy of 80 pounds . If the seller sends enough products to the European and British FBA warehouses, that is, at least 150 pieces on each side and a total of 300 pieces, they can receive the full subsidy of 80 pounds + 90 euros (about 183 euros in total) .

You can sign up by directly registering on the official page. Amazon will then review whether the seller meets the conditions for participating in the subsidy activity and finally determine whether to participate. Sellers will generally be notified within 5 days of registration.

The conditions are not strict. In addition to being a professional seller and not having used FBA, the seller also needs to have products available for sale when registering for the offer.

Sellers do not need to use Amazon's own first-mile service to participate in this event. As long as the goods are put into the warehouse within the specified time, sellers can choose third-party logistics service providers to participate in the event at will, and even if the first-mile fee is lower than the subsidy, they can still get the full subsidy.

In addition to the first-leg freight subsidy activity, Amazon recently announced the expansion of the preferential scope of the "New Selection Program (FBA New Selection)".

Amazon’s recent announcement shows that the FBA New Selection program will be fully upgraded. Large products can now participate in the New Selection program and are exempt from storage, removal and return processing fees.

The changes to the plan mainly include the following aspects:

We have actually analyzed this new product selection plan in detail before. It is a policy that specifically encourages sellers to ship small quantities to test the products. For some sellers, free warehousing and reduced return fees can effectively save a lot of expenses and maximize profits at a time when costs and fees are increasing day by day.

Now the preferential scope and strength of the new product selection plan have been further upgraded, coupled with the above-mentioned first-leg preferential treatment, it is a very good opportunity for sellers entering the European site.