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“Four principles for product selection: high profit, light weight, not fragile, and not dangerous.” There are two things to pay attention to before selecting products . When looking for new products, make sure you look beyond the product itself This may be a bit cliché, but fierce competition is real in the mass market and best-selling products. If you want to be successful, you need to select products from some unique angles. So you must try to see through the products and see the potential of these product categories. Consider whether the product has new markets, new functions, and new usage scenarios. Don't ignore those small stores or those with fewer products Although small niche markets have fewer potential customers than large category markets, the accuracy of the target audience and the mild competition make up for this shortcoming. Less competition makes it easier for you to get a good position in Google searches. Relatively speaking, the advertising costs will be lower. Here we will skip the analysis of whether to select products for independent sites in the vertical field or horizontally in the grocery store category first, and directly share the vertical field. Selection of main products (1) The product must ensure a profit margin of 200%-300%. Many people ask where to find products with such high profits. In fact, many people’s products have much higher profits than this. (2) The price should be at least US$30. It cannot be too low. If it is too low, it will be impossible to use a satisfactory budget to conduct preliminary advertising tests. It is recommended that those who are just starting to advertise should try a product priced at $30-40, and do not choose a product that is too expensive, as this places high demands on advertisers in all aspects. So where can you find such products? There are many ways to select products: AliExpress flash sale, Facebook news feed, Amazon best seller, eBay best-selling products, etc. A niche market refers to products in a specific field or vertical category. Foreign independent station sellers generally think that products priced at $100-200 are a "sweet spot" because they can make enough profit in this price range. At the same time, as long as your independent station store is well designed and has complete information, most buyers will place an order without spending too much time considering. The shorter the consideration time before a customer places an order, the better your independent website business will be. However, this price range is not absolute, and some popular products with slightly lower prices are also selling well. Looking for professional celebrities If you have identified the market you want to enter, you can use a variety of tools to find leaders in the industry. Following the right people on social media can give you great ideas. There are many online tools that can help you find influencers in specific professions online. Consumable items mean that customers will purchase them repeatedly and frequently. If your product is a consumable that needs to be purchased repeatedly at regular intervals, that would be best! It should be noted that you do not need to ensure that the products selected on your independent website meet all the conditions. Generally, it is OK if 2-3 conditions are met. Instagram isn’t just about food and dog pictures, it also has product ideas. Since everything here is image-based, finding ideas is quick and easy. Select products by keywords Unpaid traffic from Google (also called "organic traffic") is a huge marketing channel. You can find products or markets by looking for questions that users are searching for on the search engine, and by their volume and competition. This method is quite technical and requires a deep understanding of keywords and SEO. It is a very useful method and strategy for getting a steady flow of organic traffic on Google. If you are doing dropshipping, then this strategy is perfect. Low profits make it difficult for this business to use paid advertising channels. Pain points are selling points If you want to gain sales, then solving the customer's pain points is always a good idea. If headaches don't hurt, then Tylenol won't be necessary. Of course, the customer's pain points are not necessarily physical, they can also be frustrating things or bad experiences. Select accessories for large products This is obvious. Generally, the profit margin of a large product (such as a TV or a computer) is around 5%-10%, but the profit margin of their related accessories is as high as 100% or even 1000%. Many people who buy big-ticket items, such as TVs, usually spend a lot of time researching and comparing prices, and finally decide to spend $1,000 on a TV. When buying a TV, you must also buy an HDMI cable, which costs $30. Usually, we put it in the shopping cart without thinking twice. Choose a market with a large number of accessories and an area where customers are not so sensitive to prices, which is more suitable for independent station products. Mainly trending hot products, such as hot-selling products or products with increasing sales, sellers can choose the trend-following strategy. Generally, hot-selling products with increasing sales are worth sellers to follow. When selecting products through independent websites, an important point is the visual value of the product. Friends who are good at using social media will find that some hot spots on social media or best-selling products on the platform are generally interesting and good-looking. Independent sites still focus on selling hot products. It is of great significance for a new enterprise to grasp social trends in a timely manner and choose suitable products.
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