Are you dating on Chinese Valentine's Day? The kind of things that can make consumers "spend money" on Prime Day

Are you dating on Chinese Valentine's Day? The kind of things that can make consumers "spend money" on Prime Day

Earlier this month, Amazon officially announced the "Prime Day Application Guide" for the US, Europe, and Japan sites. Based on the information revealed in the guide, it can be inferred that this year's Prime Day will most likely be held in October .



P.S. The dates shown in the table above are temporary "placeholder dates" set by Amazon, not the so-called official dates. Sellers need to pay special attention and not misinterpret them! As of now, Amazon has not officially announced the specific time of Prime Day!

Amazon officials also stated that they will share more details as soon as possible, and the specific date will be announced closer to the event. Sellers can bookmark the declaration guide page and check for updated information in a timely manner.






Guide to applying for Prime Day events in the US, Japan, and Europe


Prime targeted coupons with excellent performance may receive additional event exposure during the Prime Day warm-up period and on Prime Day. Such coupons need to be created in the seller backend and pass the system review before August 28.





Prime Targeted Coupon Application Conditions

  • Prime targeted coupons need to target customers as Amazon Prime members

  • Professional sellers with Feedback ≥ 3.5 or 0 (i.e. no Feedback received)

  • Review rating ≥ 3 stars (with 5 or more reviews), or no reviews

  • Current website price 10% off or lower

  • Prime targeted coupons with outstanding performance may receive additional event exposure. The conditions for obtaining them are as follows:

  1. Complete the setup by August 28

  2. Set coupons according to the following start time

*Once the Prime Day date is officially confirmed and announced, the system will automatically adjust the following times to the final effective date.




Prime Exclusive Discount Application Conditions

  • Professional sellers with Feedback ≥ 4 or 0 (i.e. no feedback rating received)

  • FBA products only

  • Product rating ≥ 3.5 stars or no reviews New products

  • Prime Day discounts are at least 20% off the current sales price, and the lowest price within 30 days is 10% off

  • It is recommended not to overlap with other promotion types

  • When setting up Prime-exclusive discounts, check "Prime Day Discount"




Japanese Prime Day Event Application Guide

https://sellercentral-japan.amazon.com/gc/sell-online/jp-merchandising?




European Prime Day Learning Center

https://sellercentral-europe.amazon.com/gc/sell-online/primedaylp?preview=true&ref_=xx_swlang_head_xx&mons_sel_locale=zh_CN&languageSwitched=1


The application for Prime flash sales has been closed, but as ordinary sellers, we are generally recommended to participate in the activities recommended by the platform. In the absence of big-selling strength and brand awareness, Prime targeted coupons and exclusive discounts can bring us a small amount of traffic and exposure, and we can also personally test the effectiveness of these promotional activities and leave a reference for future promotion strategies.

In addition to participating in these promotional activities on the platform, we also need to start preparing for Prime Day in all aspects. We often say that rushing sales before the peak season and rushing rankings are a very important part of the preparation work. In order to rush rankings, not only must real-person evaluations be carried out in advance, but courses must also be arranged.


(Source: Cross-border Live)


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