Big event of the week! Amazon opens application channel for 2020 European late summer promotion

Big event of the week! Amazon opens application channel for 2020 European late summer promotion

Amazon opens application channel for 2020 European late summer promotion


On July 28 , Amazon Global Selling announced today that Amazon has opened the application channel for the 2020 European Late Summer Promotion.


In addition, there are 4 limited-time promotions that can be reported in this European end-of-summer sale, namely, Store Treasure ( DOTD ), Flash Sale ( LD ), 7 -day Sale ( 7-day Deal ) and Coupon ( Coupon ).


However, it should be noted that the submission window for the 2020 Late Summer Promotion will close two weeks before the event starts. Therefore, the official recommendation is that sellers enter the FBA warehouse at least 72 hours before the start of the deal .


In addition, to ensure that all products have available storage space during the peak season, Amazon's European and Japanese sites have increased the Inventory Performance Index ( IPI ) score to 500 points. Sellers need to make submission plans based on their IPI and warehousing quantity restrictions.




Forbes Top 100 Global Brand Values: Amazon Ranks Fourth


July 29 news, Forbes released the 2020 Global Top 100 Brand Value List yesterday.


In the list released this time, the top five are: Apple, Google, Microsoft, Amazon, and Facebook. Among them, Amazon's brand value is 135.4 billion US dollars, while Apple, which ranks first, has a brand value of 241.2 billion US dollars. In addition, the brand values ​​of Google, Microsoft, and Facebook are 207.5 billion US dollars, 162.9 billion US dollars, and 70.3 billion US dollars respectively.


It is worth mentioning that the value of Walmart's brand increased by 12% year-on-year to US$ 29.5 billion, and its ranking rose from 26th to 19th . Christie Nordhielm, a marketing professor at Georgetown University, said that Walmart's efforts to modernize its delivery business and improve its competitiveness have been driven by its competitor Amazon, forcing the latter to make progress.



eBay's second quarter net revenue was $2.865 billion


On July 29 , eBay released its second quarter financial report for fiscal year 2020 , with net profit seeing a significant increase.


The financial report shows that eBay's net revenue this quarter increased by 18% year-on-year to US$ 2.865 billion, and net profit from continuing operations increased by 85% year-on-year to US$ 740 million. Both eBay's earnings per share and revenue this quarter exceeded Wall Street analysts' expectations.


eBay's operating profit margin increased by 5.7 percentage points year-on-year to 28.7% this quarter; the effective tax rate for continuing operations increased to 26.2% ; operating cash flow from continuing operations was US$ 964 million and free cash flow was US$ 866 million.


In addition, as of June 30, 2020, eBay 's cash and cash equivalents and non-equity investment portfolio totaled $ 5.8 billion. eBay 's board of directors announced that it will pay a cash dividend of $ 0.16 per common share on September 18 , 2020 to shareholders of record as of September 1, 2020 .


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