Amazon updated two major services, increasing conversion rate by 2 percentage points!

New delivery method

According to foreign media reports, Amazon will work with Japan Postal Service to launch a new delivery method, which is expected to be implemented nationwide next year.

As a country with a serious aging population and labor shortage, Japan's labor costs have always been expensive. Previously, Japan's multiple deliveries meant that shipping companies needed to add about 90,000 workers each year. In order to improve customer experience and save costs. Amazon Japan is going to launch a new delivery method that will place packages at the customer's door or garage. The courier will take a photo of the package at the delivery location and then send it to the recipient via an app or email.

It is understood that most parcels in Japan need to be delivered in person, which means that about 20% of parcels require multiple attempts. This results in the need to add about 90,000 workers each year, which is a heavy burden for a country with a labor shortage.

However, this delivery method goes against Japanese culture. After all, there is no clear conclusion on who is responsible if the package is stolen or damaged. And according to the New York Times, 90,000 packages disappear in New York every day. The safety of the package is the top priority for the full implementation of this plan.

It is understood that in the delivery test conducted by Japan Post and Amazon in Hatsukaichi, Hiroshima Prefecture, the duplicate delivery rate dropped from more than 20% to 10%. It can be seen that this plan has greatly improved efficiency. It is also a great convenience for buyers who do not need to receive packages at home!

Official Listing Optimization Service

With the continuous influx of sellers on the Japanese site, in order to help more sellers who do not understand Japanese adapt to the Japanese site, Amazon officially launched the Listing Optimization Service.

What is Amazon's official product detail page optimization service?

Advantages of official services:

According to official Amazon data, the conversion rate of listings optimized by the official team increased by 2 percentage points on average after three months!

Please note that this is currently a paid service. The fee for optimizing the product details page for 1 ASIN is RMB 880. If there are parent-child variations, 1 parent ASIN + 3 child ASINs, the total fee is RMB 880.

Maizi believes that it is still very cost-effective to participate in this event for products with father-son variants. After all, the official team not only provides professional translation and optimization suggestions, but also provides big data services. For Japanese sites with increasingly fierce market competition, it is indeed a good choice.

(Some of the materials and screenshots in this article come from foreign media and Amazon Global Store Official Account)