Still coming? The warehousing configuration fee has not been settled yet, and the new coupon rules are about to be implemented again! !

A few days ago, Amazon US

Published about

New rules for “coupon pricing requirements”

I guess everyone has seen it.

That’s right…it’s officially coming into effect tomorrow!

I just want to ask!

Why has the living environment of sellers suddenly become like this in the past few days?

Amazon said that starting March 12, 2024, coupons will be subject to the new pricing requirements.

Continue to improve the coupon experience to build customer trust and provide sellers with a better selling experience.

(Amazon Coupon New Rules)

The simple summary is the following three points:

●The coupon needs to have a discount percentage between a minimum (5% off) and a maximum (50% off).

●Products need to have a sales history to be eligible to run.

●And the promotional price should be lower than its “original price” or the most recent lowest price.

That is to say, if the price or discount of your product does not meet the above requirements, then the product is not eligible for coupons.

(Coupon setup failed)

Although Teacher Alice predicted this in the previous article , when it came to actually implementing it, I still felt:

No! Unwilling! To! Accept! Ah——

Forums everywhere instantly turned into various defense-breaking scenes~

"How can we promote new products without coupons in the early stage? Member discounts are also not available."

"Help! The lowest price the system has picked up recently is the normal price minus the VAT, that is, the price excluding VAT. Isn't it ridiculous to offer a coupon at this price?"

After all, as long as a new product is launched, price advantage is the most direct and effective means of attracting attention. And coupons can also quickly establish the early advantages of the product.

Moreover, the platform stipulates that the promotional price of the product must be lower than the most recent lowest price. Otherwise, the coupon cannot be set.

This means that the prices of new products that were previously launched at low prices have also been suppressed, and profits have been greatly reduced!

It is obvious that the purpose of this move is to crack down on the price increase + large coupons game and to increase the credibility of coupons in the minds of customers.

The big guys in our seller circle were relatively calm because they had been warned in Teacher Alice’s article before.

On the day the policy was released, we began to actively discuss how to deal with it. It must be said that more people means more ideas, and that means more power.

“I feel like I can only go outside the station.”

“No review feels most appropriate”

After our research, we have identified the following two breakthrough points:

① No review is undoubtedly one of the most effective coping methods at present.

That is, after the new product is put on the shelves, you can find a buyer’s number and place an order at the increased price without making any comments.

In this way, the historical price detected by the system is the price after the price increase. Then we can use coupons for promotion.

In addition, we have alternative options

②Abandon coupons and choose to use off-site discounts to boost new product sales

However, whether the off-site discount will be detected as the lowest price or not, we will have to wait until tomorrow when the policy is implemented to make a conclusion...

But no matter what, having a breakthrough point has determined the direction of response, and everyone can feel more relaxed.

In addition, there is still no good idea about the promotional price of old products. You are also welcome to express your opinions in the comment section.

However, when the enemy comes, we will fight back. When the water comes, we will block it with earth. After the policy is implemented on March 12, the big sellers will definitely find the most effective solution as quickly as possible.

Now everyone just needs to relax, join the group and wait and see what happens, and complain about the official situation with the big guys.