Amazon's front-end is updated again? AI reviews emphasize negative keywords?

Recently, sellers in many categories have discovered that some nodes in large and small categories have suddenly disappeared overnight. What's going on?

"Today, the major categories have disappeared, but the same categories are still there. Sales have been greatly affected in the past two days."

"Yesterday, there were no sales in the small category and the sales dropped a lot. The ranking in the big category was gone and there was almost no sales."

There was quite a lot of discussion about Amazon using AI to analyze and summarize reviews some time ago. Now it seems that this feature has been updated again, and it has begun to extract "hot keywords" in the reviews and mark them with different colors.

This set of labels is very eye-catching, and Amazon's purpose is very clear. Product reviews will largely affect other consumers' purchasing decisions, so reminding sellers to improve the quality and service of the product itself is the key.

Not only are there labels for comments, there is also a "data balance". If the number of positive reviews under a label is more than twice the number of negative reviews, then the label will be displayed as a positive review, otherwise it will be a negative review. If the difference between positive and negative reviews is not much, it will be judged as a neutral review.

This new feature has both advantages and disadvantages. The advantage is that it provides consumers with a more intuitive product experience, and it also makes it easier for sellers to further optimize the product's advantages. The disadvantage is that it is too conspicuous, directly showing the product's pain points, making it impossible to play to its strengths and avoid its weaknesses, forcing sellers to optimize their products more comprehensively, otherwise the conversion rate will be greatly affected.

Several recent changes in the platform have forced sellers to turn their attention to the product itself, which is of course the general trend of the cross-border environment. Now Amazon is paying more and more attention to compliance. Not only is the platform itself checking for loopholes and filling gaps, but it is also regulating sellers. Many Amazon sellers are overwhelmed by Amazon's policies this year and are confused about the development trend of cross-border in the next year. How will Amazon develop in the future? Has the golden age of cross-border passed?