Amazon simplifies KYC review for new sellers

Recently, sellers have experienced a variety of verifications! Some sellers have received red exclamation marks.

But sellers should not panic. This enhanced video account verification is not a full-scale verification. Only a small number of sellers have received the relevant enhanced video verification.

Recently, a group of sellers have encountered tax audits. Amazon's tax audit is conducted every three years. It should be recently that the audit is coming. So we can use the account verification opportunity to solve it. This is good. Don't pop up audits and verifications again. It's so annoying! ! Verification is relatively simple. Just submit the relevant information step by step.

Most sellers have received verification information in the past two days. Our seller friends in the big selling circle posted the good news that their accounts have been verified. Some sellers submitted their verification on the 8th, and some submitted their verification last Sunday (that is, the 11th), and they have passed the verification.

Sellers who have not received the verification yet, please don’t worry, Amazon’s review is slow, and you will soon receive the good news of verification! ! Good news also came from the European site.

For current cross-border e-commerce, the European market has huge potential and is currently in a stage of sustained development. The European market has now become a new blue ocean. Many sellers and brands want to expand their global business, so going online to Europe through Amazon has become the only way. KYC audit is an indispensable and necessary step for sellers on the European site, and many sellers are troubled by this.

Now the European site has announced that the KYC review will be simplified before new registered sellers go online, helping sellers to enter the European site faster!

What is seller qualification verification (KYC)?

According to European law, if a seller sells or continues to sell on Amazon Europe and obtains transaction profits, he or she needs to provide Amazon with detailed company and personal information, which is the seller qualification review (Know Your Customer, KYC).

Previously, before going online on Amazon Europe , it was necessary to submit a number of company and personal information for review.

Now that the process has been simplified, most sellers can switch to the European site on the seller platform after completing registration and basic store opening qualification review, and complete the beneficiary information. They can pass the simplified review without submitting more materials and start their money-making journey in Europe immediately~

The simplified review time is much shorter than the previous weeks! ! It can help sellers launch their products on the European site faster! !

Simplifying KYC does not mean it has disappeared! Sellers with the following conditions still need to provide relevant materials and information for KYC review.