Inflation affects online shopping in the U.S.! These trends are worth paying attention to!

It is learned that according to a survey of more than 1,000 American consumers conducted by RetailMeNot, inflation and social media are affecting consumers' online purchasing behavior.

According to a survey by RetailMeNot, 72% of American consumers are now more concerned about inflation, and 20% of consumers prefer shopping on social media channels compared to a year ago.

The survey showed that inflation has caused American consumers to notice higher-than-expected prices in the following categories of products:

• Groceries (82%)
• Oil (70%)
• Catering (51%)
• Clothing (36%)
• Electronic products (31%)

About 20% of consumers have engaged in the following shopping behaviors:

• Frequent use of coupons (59%)
• Are reducing the number of purchases or visits (58%)
• Look for coupons or discounts more often (44%)
• Reducing discretionary spending (40%)
• Switching to lower-priced brands (39%)
• Buying more generic brands (37%)
• Using more rewards or loyalty programs (30%)
• Postponing major purchases (27%)

Top categories of purchases by consumers via social platforms:

• Clothing and accessories (33%)
• Shoes (23%)
• Electronics (22%)
• Skin care products and cosmetics (20%)

About 20% of consumers have used the following payment methods:

• Real-time payments (46%, such as CashApp, Venmo, Zelle)
• Bank transfer or Automated Clearing House (ACH) payment (37%)
• Digital or mobile wallet (36%)
• Tap to pay (33%)
• Buy now, pay later (23%, such as Klarna, lay away, Affirm, Afterpay)

Editor ✎ Nicole/

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