US home consumption trends: pure online shopping increased by 26%, and mixed channels dominated

It is learned that recently, according to foreign media reports, the latest research by Provoke Insights and 3D Cloud shows that home shopping in the United States is transforming towards digitalization, hybrid shopping models have become the mainstream, while pure online shopping has grown significantly and the proportion of physical store shopping has continued to decline.

Data shows that 45% of American consumers use both online and offline channels to purchase household goods, reflecting the importance of the omnichannel experience. The proportion of pure online shopping increased by 26%, and this trend was particularly evident among female shoppers. Pure offline shopping is still favored by consumers over 50 years old, but the overall proportion has declined. The study also pointed out that 46% of consumers will browse the retailer's website before going to a physical store to get more information.

Image source: 3D Cloud

Consumers are increasingly demanding visualization tools during the furniture purchase process. According to the survey, 75% of shoppers want to use 3D visualization tools when shopping for furniture, and 68% of consumers are more likely to choose retailers that offer 3D visualization and show higher brand loyalty. In addition, 86% of consumers are satisfied with traditional photos or 3D images as long as they accurately reflect the actual product.

Image source: 3D Cloud

In terms of factors influencing shopping channel selection, hybrid shopping models are particularly prominent among consumers who use 3D room planning tools. These tools can help users preview furniture placement effects in a virtual environment, achieving a seamless connection between online and offline. Price negotiation is still an important factor in attracting consumers to physical stores, while convenience, price comparison and abundant selection have prompted more consumers to choose online shopping.

Carly Fink, head of research at Provoke Insights, noted that changes in shopping behavior reflect consumers' growing reliance on digital experiences, and retailers need to provide intuitive and seamless digital shopping experiences to improve overall satisfaction with online and offline shopping.

Author ✎Rayna/

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