Sales of this type of products have surged! How to prepare for node products in advance

The hottest topic these days is the Tokyo Olympics. Recently, Amazon has also seen a surge in Olympic products because of the Olympics! Sales of related products have increased by more than 2,000 times year-on-year !

Statistics from a third-party data agency show that sales of products with the keyword "2021 Olympics" on Amazon increased by 202,684% year-on-year! There are many products related to the Olympics, from T-shirts with American elements to small Japanese flags, and sales have skyrocketed last week.

Although the Japanese Olympic Committee prohibits spectators from coming to watch the game on site due to the epidemic blockade, consumers still have a strong desire to consume these sports-related products.

According to current consumption data, the biggest growth in revenue and search volume on the US site is in decorations with Olympic elements, clothing and peripherals with American team elements. And according to past practice, the Olympics can bring a wave of sports trends, and sports, outdoor and fitness equipment and peripheral products can continue to be hot-selling for a long time after the Olympics.

And there is also a rather unusual situation. During the pandemic lockdown, the sales of sports equipment are also on the rise. According to a survey, 35% of consumers said that they would pay more attention to their physical health during the lockdown, and the intensity and frequency of exercise at home would be higher than usual. However, Amazon's sports and outdoor products were more difficult to supply or fewer sellers were selling them during the pandemic, so 13% of consumers said that they could not buy the sports equipment they wanted during the lockdown .

From the above information, we can see that the boom brought by this Olympic Games is not only the prosperity of the Japanese consumer market, but also the American market has benefited a lot. Moreover, in the United States, products with Japanese cultural characteristics sell better than local elements. This also gives us a very broad idea of ​​product selection.

Elements such as the Olympics and national teams need to be planned in advance, but this year's Olympics was postponed because the Olympic schedule could not be determined earlier. If you prepare the templates and goods in advance, and the Olympics are postponed or even cancelled, the risk is too great. Therefore, not many sellers have prepared Olympic elements and completed the layout in advance this year.

Fortunately, the impact of the Olympics is still in the future. We can also develop more universal sports and outdoor products in response to the sports boom after the Olympics. However, sports products are a category with serious infringements, so sellers are better off looking for some niche vertical categories. When developing new products, we should pay most attention to the following data: profit margin, return on investment (ROI), competitor comments, and keyword search volume.

Don’t just refer to similar products in the product price range. You should also have a strategic plan for the entire product life cycle and profit margin at the initial stage of pricing. Although most products are priced between $15 and $100, the price difference with competitors should not be too big. However, a small price difference means that you have to fight closely with competitors and compete for the same track. If you can appropriately increase the price gap and carry out misaligned competition, you can often achieve better results.

Of course, we cannot just look at the profit margin, but we must also consider various costs and risks to find products with a good return on investment. For example, a knife has a profit of 30% and a spoon has a profit of 20%. Looking at the profit alone, it seems that the knife is more profitable, but in fact, the knife product costs more in terms of packaging, logistics and after-sales service than the spoon. The return on investment is not as high as that of the spoon. Therefore, when developing products, we must consider various factors to calculate the real return on investment.