The government has issued a ban! Amazon will be forced to cancel this feature

Both politicians and ordinary people have expressed their disgust and condemnation of the practice of discarding brand new goods. Wide-scale discussions and strong public emotions have forced European governments to pay attention to the disposal problem of e-commerce platforms.

Just today, the French government announced a new ban that restricts or prohibits businesses from destroying/discarding unsold goods.

In the incident mentioned at the beginning of the article where foreign media broke the news that Amazon destroyed unsold inventory worth millions, it was Amazon France that was secretly investigated and exposed by the foreign media.

"The entire European Union now destroys more than 650 million euros of new/unsold goods every year," French Prime Minister Edouard Philippe said in an interview with the media. "This is an appalling waste, a very shameful waste."

The announcement of this ban will directly prohibit e-commerce platforms such as Amazon or other merchants from destroying or discarding new non-food goods, which will include clothing, home appliances, personal care and beauty products, etc.

The ban is expected to take effect in 2021. Before that, the French government will gradually take measures to restrict destruction and gradually strengthen the restrictions until it is completely banned.

In fact, in Europe and the United States, there have been constant reports of businesses abandoning large quantities of new inventory, but France officially announced a ban and gave businesses enough time to adapt and adjust, which shows France's determination to thoroughly rectify this serious waste this time.

France has taken the first step towards rectification, and in an interview with the media, the French Prime Minister also stated that the proposal would be submitted to the European Council for discussion.

This ban obviously has a good mass base, and every consumer will support the ban on brand new products being disposed of. Coupled with the promotion of many environmental protection personnel, it is only a matter of time before this ban is implemented throughout the EU.

Amazon Europe will eventually cancel the disposal function due to the ban. If we cannot destroy and dispose of goods, do we really have no way to deal with unsalable inventory? Let me sort out the more commonly used methods of clearing inventory.

1. Reduce prices.

In fact, it is a double-edged sword. Amazon is very sensitive to product prices. If you want to continue selling this listing, don’t use the price reduction operation lightly (if you don’t plan to continue selling it, you can do it at will).

2. Promotional activities

In and out of the site, deals, discount codes, coupons…it’s all in one word: “discount!” If you have already used discounts to clear out the stock, use up all the discounts you can. If you want to lose less, be careful not to overlap the discounts.

3. Outlet deals

Currently, this is still an invitation-based clearance method, which can also be considered a deal. It lasts longer than BD and can be carried out for 3 consecutive weeks.

Due to limited space, I have compiled the details into a stock clearance tips package. Sellers who need it can scan the code and get it from me~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

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