Five must-have social e-commerce methods in 2022! All traffic is captured in one place

Social media is disrupting the global e-commerce market, including live streaming, in-app purchases, and content marketing. With the expansion of social e-commerce scale, local data collection and growing e-commerce tools, the influence of social e-commerce will only increase.

The following are the five must-have social e-commerce methods in 2022. Mastering these five methods can basically cover all social media users.

TikTok

According to data from analytics platform AppAnnie, TikTok surpassed 1 billion users in September and could reach 1.5 billion by the end of 2022. By then, TikTok will surpass Instagram to become the most popular video platform. In 2022, it is very necessary for businesses to enter the TikTok platform.

Short Video

TikTok has changed the way users interact with social media in terms of user-generated short-form video content. Other companies have launched their own competing versions, such as YouTube with Shorts, Instagram with Reels, and Twitter with Moments. The success of social media marketing now depends primarily on the effectiveness of these videos.

In 2022, businesses’ video strategies will focus on user-generated content, product teasers, influencer advertising, and brand and product explainers, all of which are simple and powerful ways to engage audiences with your products.

AR Technology

Snapchat was an early adopter of AR technology, Facebook and Pinterest have added the technology to their shopping experiences, as have many progressive retailers. AR solves e-commerce problems by allowing buyers to try products before buying.

In 2022, you can find ways to incorporate AR experiences into your social media feeds, and even post short AR stories or use SparkARStudio to develop Instagram filters based on your products. AR can help you stand out from the competition and increase audience engagement.

Live Shopping

Live shopping is becoming a popular sales model, and Facebook, Instagram, etc. are quickly launching live shopping channels.

Add live streaming to your social media strategy in 2022 as an authentic way to engage with consumers while showcasing products in a less scripted way.

Influencer Marketing

Influencer marketing is still effective and growing, and consumers have more trust in products recommended by professional KOLs. Sellers can drive sales by working with influencers in 2022.

Editor ✎ Xiao Zhu/

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