Anker enters TEMU! The price of the same product is 30%-50% lower than Amazon?

Anker's soundcore brand headphone sells for US$79.99 on Amazon, but sells for US$55.99 on Temu, which is equivalent to a 20% discount after deducting the commission.

TEMU's semi-hosted price is much lower than Amazon's price, so why is it not dropped from Amazon's shopping cart?

• "The pricing algorithm of Temu is as follows: first find the lowest price (purchase price) of the same product on Amazon or eBay, then Temu's price cannot exceed 15% of Amazon's price, and Temu will waive shipping costs for products over $30, and will charge buyers $2.99 ​​for products under $30."
• " If the sales volume of a big brand seller reaches a certain amount, the seller can directly set the price at 85% of the price on Amazon without having to compare with other lowest prices ."
• "How can Amazon control the prices of other companies' products? For Anker, after Amazon deducts 15% commission, the price is similar to that of Temu, so Anker will not make less money. It doesn't matter where the order is placed."

• " TEMU's price checking will follow Amazon's price, but Amazon will not look at TEMU's price. Currently, Amazon has ready-made goods and supply chains. Although TEMU cannot make a lot of money, it at least does not lose money. I just use TEMU as a channel to clear inventory ."

  
  

Temu platform fully managed sellers are about to take off

Recently, there have been new opportunities on Temu. Major organizational adjustments have been made within the platform. Investment promotion has been divided into categories, and a group of half-trust backbones have returned to full-trust.

• First, investment managers are assigned to different categories and are no longer responsible for all categories as before.

  You can look at the names of your WeChat friends’ investment managers, which should be followed by specific categories.

• The second is to merge the investment promotion group and the buyer group to jointly operate the categories they are responsible for.

  There is basically no specific division of labor, and buyers will generally further subdivide the items into secondary categories under the major categories.

• The product categories that have been put up for sale under existing stores can be sorted and organized into secondary categories .
• In the next two days, many buyers will join the group for docking. Please note the nicknames of all buyers in the group according to the secondary categories.
• Create a new group, add corresponding buyers by category, and then mark the store ID in the group announcement. It is best to connect one group to one buyer team, that is, to one category. When creating a group, mainly look at the buyer's secondary category. A team is generally responsible for 2 to 4 secondary categories.