A friend asked how to correctly embed keywords when launching new products or optimizing old products. Read the following article twice, and you will know how to embed keywords better than 90% of operators.

✅Where are they mainly buried?

Listing keyword embedding mainly involves embedding relevant words in the title, selling points, description, background search term, review, and QA.

✅Keyword embedding ideas

The main keywords are given a relatively important position to ensure their weight. In the later stage, we will focus on promoting the main keywords, and the ranking of the main keywords will drive the natural search traffic and sales, and the sales will drive the ranking of other traffic keywords and long-tail keywords.

Main push words: keywords with strong relevance, large search volume and low competitiveness

✅How to embed words correctly?

1. Create a keyword database :

【1】Reverse keyword search: Search for category keywords through Brand Analysis/SellerSprite, etc.

【2】Check and collect keywords from the listings of competitors’ products of similar products.

【3】Classify the collected keywords. Keyword search rankings less than 50,000 are classified as big words, and others can be classified according to word roots. (Word roots can be divided into scenes, attributes, brands, groups, seasons, full titles, half titles, etc.)

2. Keyword layout

Title > Five Elements (Bullet Points) > Description (or A+) > Search Terms > Others (Review content, QA content)

✅Keyword collection core steps: automatic advertising

Note! The budget should be less than 15 USD to avoid large and poor data.

✅Other word embedding methods

Product features and benefits : In addition to keywords, you should also emphasize the features and benefits of the product in your listing, such as functions, materials, uses, advantages, etc., which can attract consumers and increase conversion rates.

Compare with competing products : Listing the disadvantages of competing products and emphasizing the advantages of your product in the listing can make your listing more attractive.

Use surveys and statistics : If your product has data or statistics that prove its superiority, you can include this information in your listing to increase consumer confidence and willingness to buy.

Leverage customer reviews : Customer reviews are a very valuable resource. You can cite some reviews in your listing and explain why your product is better than others.

Emphasize after-sales service : After-sales service is an aspect that consumers are very concerned about. You can emphasize your after-sales service in the listing, such as return and exchange policy, warranty, etc.

✅Amazon keyword embedding precautions

1. Try to summarize the keywords of your competitors as much as possible before embedding keywords (it is recommended to analyze at least 5 competitors)

2. When embedding words, be scattered, don’t be too concentrated

3. Pay attention to 3 points in copywriting: word relevance, number of repetitions, and language localization

4. Avoid intellectual property infringement when embedding words in the title, such as brand words

5. Do not add any punctuation marks in the title. Users will not add any punctuation marks when searching for products.

6. Prioritize keywords by relevance and accuracy. Usually they are divided into core words and long-tail words. When embedding keywords, embed them in order of priority and ensure that they are reasonable and fluent, and the words are spelled correctly.

7. Do not overlap keywords. Avoid keywords that are too long. It is recommended to use a single keyword or a short phrase.

In short, an excellent Amazon listing needs to make full use of various keyword embedding methods to attract consumers and increase sales.