How to get push traffic from Amazon

Traffic is a crucial topic no matter which e-commerce platform you are on. In order to increase the number of orders, you must direct the traffic to your own store so that it can be converted into sales. For novice or small sellers, getting traffic from Amazon's internal traffic can usually help sellers achieve good sales results. So, how to use Amazon's internal promotion to get traffic?

1. What is Amazon’s promotional traffic?

1. What is Amazon promotion traffic?

   Promotional traffic refers to the Amazon system promoting products to potential Amazon buyers by directly sending emails. The emails usually contain product links, brief introductions, etc. (EDM emails).
   
   

2. Why should we strive for Amazon's promotional traffic?

   Amazon sends product information to buyers via email, and these buyers usually have a higher conversion rate. These buyers have already browsed similar products, indicating that they have purchase intentions, so recommending related products to them again often leads to higher conversion rates.
   
   

2. Conditions for obtaining promotional traffic

1. High sales, click-through rate and conversion rate

   Sales volume is the key. High sales volume and high ranking indicate that the product is popular. High click-through rate and high conversion rate indicate that the product is attractive and competitive.
   
   

2. High ratings and many reviews

   The product rating should be at least 4 points. A high rating indicates a good user experience. A large number of reviews indicates high product sales and also increases the product's credibility.
   
   

3. Constantly adding comments and feedback

   It indicates that the product is very active on the market and has continuous positive feedback. This means that customer satisfaction is high and the product ranking and performance will get better and better.
   
   

3. How to increase the chance of obtaining promotional traffic

1. Increase sales

   Steadily increase sales and maintain steady growth in daily sales. If sales drop over a period of time, consider manually replenishing orders to maintain the sales rhythm.
   
   

2. Improve conversion rate

   Optimize the copy and pictures of the product listing, making sure that the copy not only contains keywords but also highlights the selling points of the product, and that the pictures highlight the features of the product so that customers can see it at a glance.
   
   

3. Continue to increase positive reviews

   Add positive reviews regularly. If the number of positive reviews is insufficient, consider adding some positive reviews manually.
   
   

4. Maintain high rating

   At least 4.0 points are required, preferably above 4.3 points, the higher the better. If the score is not enough, you can manually increase the number of positive reviews to improve the score, or send reminder emails to increase the number of positive reviews.
   
   

By meeting these conditions and taking corresponding actions, you can increase your chances of obtaining Amazon promotion traffic, thereby improving your sales performance.