The latest new product advertising strategy in 2023!

The first point is that before you start advertising, you must accurately confirm whether your product is included in Amazon. How do you know whether it is included?

That is, after you select a product and do manual advertising, there will be many recommendation words. If the recommendation words do not match your product, Amazon has not accepted you. Don't advertise at this time.

First, optimize the listing. When you run an ad, the words recommended by Amazon are highly relevant to your product and completely match it. Then you can run the ad. This is also the reason why many sellers cannot run an ad.

Second, when doing automatic advertising, you must negate words. What are negation words? It means negating similar and irrelevant words, negating phrases, and negating big words accurately. What are big words? For example, shirts are big words, which must be negated accurately before proceeding.

The third point is that after automatic advertising is turned on, there is one thing you must do, which is to check the advertisements every day and deny those words that do not generate orders every day.

Fourthly, open at least two sets of automatic ads, using different strategies. See which set of ads performs best and keep that set. Small-scale trial and error in the early stages is necessary.

Fifth, turn on all four matching modes of automatic advertising, and only two will remain after two weeks. They can be close matches and similar products. If you have a lot of items in your similar products and they are very mixed, then you should choose the close match. If your similar products are highly relevant to your products, you have to keep them. You must pay attention to this.

Sixth, how to start manual advertising? There are two modes: big words and small words, that is, long-tail words.

1. The big word mode is to set one or two groups of big words and start manual extensive search.

2. For small words, first find 5 or 6 long-tail words to start manual precision, and the combination of big words and small words will have a very good effect.

Of course, you also need to make constant adjustments in this process. Give more budget to words that can generate orders, and don’t give budget to words that don’t generate orders, or turn them off directly. This also requires dynamic adjustments every day.

The seventh point, and also a very important one, is that you should develop a habit of using paper and pen to write down your own ad position, its ranking every day, on which page, and the changes in its biggest competitor.

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