How much do you know about Amazon off-site traffic?

How much do you know about Amazon off-site traffic?
Amazon mainly acquires customers through on-site traffic, and off-site traffic only serves as icing on the cake. However, in certain periods (such as event days, peak seasons, etc.), they can still achieve a complementary effect.


for example:
1. The progress bar before reporting the deal.
2. Improvement of keyword rankings
3. Increase of associated traffic
4. Clear inventory
5. Do the evaluation
6. Accumulate potential users

1. Facebook Promotion
The operability is actually quite strong, but because of the "wall", it may be directly blocked by many sellers.
Ignored, 70%+ of the sellers may not take action or ignore it.


2. YouTube Video
The operation is relatively simple. Just find the other party's email address and contact them via email. So Easy!!
Then it's time to send emails, send products, upload videos, etc. Although it's cumbersome, it's easy to operate.

3. EDM group sending:
1. Positioning and promotion ideas (evaluation, inventory clearance, promotion, etc.)
2. Set up a discount code on Amazon (if you are clearing inventory or promoting sales, it is recommended to use a short discount code, as the chance of error is lower)
3. Prepare a promotional email template that will impress users.
The time when the email is sent and the email title will affect the open rate.
The content of the email will affect the user's interest.

In terms of cost, the cost of EDM off-site traffic is relatively low, and currently, less than 10% of Amazon sellers use this method. Generally speaking, an open rate of 3% and a conversion rate of 0.3% are considered normal. This mainly depends on the quality and accuracy of the mailbox, and the time of sending the email. (1,000 emails only cost 10 yuan.)

4. Independent station (station group) + Google traffic + Amazon transaction (low cost + high conversion)
Each independent website gives you 10 traffics a day, and 10 of them will give you 100 traffics.
The longer the independent website is maintained (continuously updated), the greater the Google search traffic will be.
The specific drainage process is:

<<:  How to accumulate off-site resources?

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