How to accumulate off-site resources?

How to accumulate off-site resources?
When it comes to off-site promotion, most people think of FB groups.

First of all, it is not realistic for a company to use group resources to promote products. Large group discount promotions are unlikely to increase the weight of the site.
Secondly, even if it helps, one can imagine the degree of involution among external groups nowadays. Almost 90% of group resources have been developed, and the competition is very fierce, with more people than resources.
So what off-site resources can be developed to promote products?

Currently recommended:

1. Google ADS advertising. After testing, the effect is good. Using attribution links can improve the keyword rankings within the site.

2. Social media influencers, such as those on Facebook, YouTube, Instagram, and Tiktok. By cooperating with influencers and doing some giveaways during the new product phase, you can achieve a win-win effect.

3. Blog websites. For an unfamiliar brand, foreign users will generally go to Google to search for a brand before placing an order, and then place an order after understanding the brand clearly. Blog review articles may also be recommended by "EDITORIAL RECOMMENDATIONS" and will gain a lot of exposure from the site.

Although these channels are good, they are slow to take effect and require long-term accumulation.

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