How to utilize Amazon’s traffic?
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Generally speaking, Amazon's traffic sources are divided into three categories: on-site traffic , off-site traffic , and direct sources (directly opening the listing link). On-site traffic is customers entering directly through the Amazon platform. It is the main way for Amazon sellers to actively obtain traffic. Compared with off-site traffic, on-site traffic is more accurate . Secondly, we need to know the specific locations and influencing factors of these traffic displays. For example, related traffic includes natural traffic related and paid traffic related. Natural traffic related includes: variant related, lower price recommendation Frequently bought together (FBT) Tying association: promotion Customers who bought this item also bought Customers who viewed this item also viewed Compared with similar products what other items do customer buy after viewingthis item The influencing factors are: 1. Product competitiveness 5. Discount 6. Store performance 7. Product Similarity and Substitutability 8. Customer purchasing habits 9. Matching reference Finally, we need to know what operations we can do? 1. Based on market acceptance, develop products that are different from competing products in a targeted manner, for example, color, number of accessories, product capacity, volume, weight, etc. 2. Accurately place ASIN ads 3. Improve the listing page 4. Maintain reviews and star ratings, and improve QA 5. Bundle complementary products to increase purchase volume, add to cart, and add to favorites The effects then are: 1. Create differentiation 2. It is conducive to expanding the brand and increasing market share 3. Increase product options 4. Expand traffic entrance 5. Rapidly improve reviews END |
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