How to refine product selling points? Ideas for deep listing optimization

How to refine product selling points? Ideas for deep listing optimization

 


Simply speaking, writing a listing is about describing your own product. In fact, in a strict sense, it is about how to highlight the highlights of your product and deeply optimize the listing.


Ideas for refining selling points in Listing

Amazon sellers all know that the A9 algorithm weighs the weight of the entire listing, so when writing listings, you must cater to the A9 algorithm. You can consider the following aspects:


1. Conversion Rate
1. Sales ranking
The sales volume of products directly affects the conversion rate, so many sellers sign up for LD to increase sales and improve rankings.
2. Buyer reviews
The number of reviews and ratings seriously affect the conversion rate, because sellers will basically read the reviews before deciding whether to buy.
3. Answered questions
Q&A optimization should not be ignored either. This part can better complete your product and provide buyers with more purchasing help.
Note: The questions are received in the email address registered with Amazon, and the seller can answer from the buyer's perspective.
4. Image size
The image quality should be high. For some products, the size of 1000*500 is acceptable, but the clothing category is more strict and must be 1000*1000px.
5. Quality and price
These two points are directly related to conversion rate, especially the price factor.


Tips: The lower the price, the higher the conversion rate and the higher the ranking. The value and price must match. When editing a product listing, the title, bullet points, and description must be highly relevant to the product. It is well known that whether it is the A9 algorithm or SEO optimization, relevance is the key to promoting products and improving rankings.


2. Relevance
Case Study:
3. Product content writing
Don’t copy other sellers’ pictures. Some sellers don’t copy the right pictures. It’s time-consuming and useless to make a product disassembly diagram when it doesn’t need one.


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