Cyber ​​Monday sales hit record high, with U.S. consumers spending $13.3 billion online

It is learned that on December 3, according to foreign media reports, this year's "Cyber ​​Monday" performed beyond expectations and continued to be the world's largest online shopping day.

Adobe Analytics data shows that US consumers spent $13.3 billion online on this shopping day, a year-on-year increase of 7.3%. This figure exceeded Adobe's initial forecast of $13.2 billion and marked the successful end of the five-day shopping week from Thanksgiving to Cyber ​​Monday, during which total online spending reached $41.1 billion, a year-on-year increase of 8.2%.

According to Adobe's analysis, consumers spent $15.8 million per minute during the peak hours of 8 p.m. to 10 p.m. Eastern Time. Online spending on Thanksgiving Day set a record of $6.1 billion, up 8.8% year-on-year, while online spending on Black Friday also set a new record of $10.8 billion, up 10.2% year-on-year. In addition, online sales reached $10.9 billion during the weekend of November 30 and December 1, up 5.8% year-on-year. According to forecasts, online spending for the entire holiday season (November 1 to December 31) in 2024 will reach $240.8 billion, up 8.4% year-on-year.

Categories with particularly strong online sales on Cyber ​​Monday included toys (up 680% compared to the October average), personal care (up 530%), jewelry (up 478%), appliances (up 464%), electronics (up 452%), and apparel (up 392%). The best-selling items included computers and laptops, digital cameras, televisions, Bluetooth headphones and speakers, skin care sets and makeup, discounted clothing, electric scooters and bikes, gift cards, jewelry, and smart watches.

So far this quarter (November 1 to December 2), US consumers have spent a total of $131.5 billion online, up 9% year-on-year. Mobile shopping continues to rise, accounting for 53.1% of total online sales, with spending reaching $69.8 billion, up 14.1% year-on-year. In addition, Adobe's Digital Price Index shows that e-commerce prices have fallen for 26 consecutive months, down 2.9% year-on-year from October. This data is not adjusted for inflation, and actual consumption growth would be stronger if the impact of online deflation is taken into account.

Compared with Adobe's data, the data released by Salesforce showed that although Cyber ​​Monday's sales did not reach the expected high, it also set a new high. According to Salesforce statistics, online sales in the United States on Cyber ​​Monday were $12.8 billion, a year-on-year increase of 2%. Global online sales also increased by 3% to $49.7 billion. Although the data is slightly lower than Salesforce's initial estimate, it still shows the growth trend of online shopping.

Overall, Salesforce data shows that online sales in the United States reached $76 billion during Cyber ​​Week, up 7% year-on-year, and global online sales reached $314.9 billion, up 6% year-on-year. Salesforce also pointed out that the use of generative AI and agent functions increased by 26% month-on-month on Cyber ​​Monday, reflecting the further penetration of technology.

Author ✎ Rayna/

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