US online sales will reach $240.8 billion from November to December, and prices of electronics and other categories have fallen in October

Adobe recently released a US e-commerce price data report covering 18 product categories and more than 100 million products. Online grocery prices fell 0.1% year-on-year in October, the first decline since January 2020. Online prices for all categories of products fell 2.9% year-on-year in October, the 26th consecutive month of year-on-year decline.

Among other categories, in October, prices of clothing, toys, computers, furniture/bedding, and household appliances also fell year-on-year, by 9.9%, 4.4%, 3.8%, 2.9%, and 2.7%, respectively. Online prices of books, home/garden, pet supplies, tools/home improvement, appliances, flowers/related gifts, and sporting goods also fell year-on-year.

However, online prices for electronics products showed a different dynamic in October, with prices rising 0.3% year-on-year and 1.5% month-on-month for the first time since 2014. Previously, online prices for electronics products fell 4% year-on-year in September and fell 5.3% year-on-year in August.

In addition, prices of five product categories, including personal care, office supplies, jewelry, over-the-counter drugs and medical equipment/supplies, also rose year-on-year in October.

The report also mentioned that consumers were still looking for deals online in October, and early holiday promotions such as Prime Day boosted demand, with online spending reaching $82 billion in October, up 6.7% from October 2023. However, it is expected that many consumers are still waiting for bigger discounts during Black Friday.

The report predicts that in November and December, online sales will increase 8.4% year-on-year to $240.8 billion, almost double the growth rate for the 2023 holiday season. Meanwhile, shopping on mobile devices is expected to account for 53.2% of holiday online sales, reaching $128.1 billion. And falling grocery prices may give consumers more disposable income to buy holiday gifts, and grocery spending is expected to grow modestly by 2.5% to 3.5%.

Author✎ Summer/
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