Growth is hindered and challenges are escalating. Most brands are increasing their e-commerce investments

According to Pattern’s latest research report, “E-commerce Execution Strategy Snapshot”, brand leaders are facing a series of growth challenges, but they are also actively planning for the future. The survey shows that in the next 6-12 months, brands plan to increase their e-commerce financial investment by an average of 16%, and 25% of leaders plan to increase their investment by 31-98%.

Through in-depth surveys of more than 300 founders and e-commerce executives in North America, covering dozens of product categories such as beauty and personal care, sports and outdoors, home and kitchen, tools and home decor.

The data shows that executives plan to significantly increase financial investment in the next 6-12 months. The main areas of investment include optimizing product main pictures, videos and listing copy (58%), strengthening influencer marketing activities (51%), improving brand and packaging (43%), and increasing attention to product design (41%). However, one-third of executives said that brand growth is facing rising shipping costs and inventory management issues.

In addition, the survey shows that one in four brand leaders has difficulty in obtaining authorized sales and unifying product retail prices due to sellers and distributors, which weakens the brand's sales ability. At the same time, one-quarter of executives believe that another major obstacle is the difficulty in expanding into new channels and markets, thus limiting the brand's growth potential.

In summary, the strategic challenges and transformations that brands face in the rapidly changing e-commerce environment are critical. The active investments and planning by brand leaders demonstrate their response strategies and development vision for the future.

Author✎ Summer/
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