Walmart announces expansion of online search capabilities in Spanish! Improve the buyer shopping experience!

Walmart is expanding its online search capabilities in Spanish to better serve buyers who speak the language, in response to the continued shift in consumer trends toward growing preferences among e-commerce shoppers.

“For years, we’ve talked about our focus on creating the perfect omnichannel shopping experience that saves our customers time and money,” said Rini Joshi, senior product manager, and Amit Vasant Bande, senior product director. “Language can be a significant barrier to a great shopping experience, so we’re working to address this by expanding search capabilities on Walmart.com in Spanish.”

About 18% of the U.S. population is Hispanic or Latino, a share that’s expected to grow to 28% by 2060. At the height of the pandemic, Spanish-language searches on Walmart’s app and website increased more than fivefold from pre-pandemic levels.

Last year, Walmart launched a search translation feature on its website and app that uses natural language processing (NLP) to detect language, discern nuances and translate queries, allowing buyers to search for 600,000 common items in Spanish. This update will allow buyers to opt in or out of translated queries.

The grocery category is crucial to Walmart, with more than 50% of its revenue coming from daily necessities such as food and beverages. Walmart buyers spend about 18% of their money in this category, while Amazon spends less than 2%.

Editor ✎Estella/

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