What is Feedloop? Feedloop Review

Feedloop operating model

1. For social media engagement, Feedloop assists Lga1 (the highest professional football body in Indonesia’s football federation system)

The campaign attracted 20,000 unique posts in just one day, and more than 30,000 posts in two consecutive days.

2. For talent acquisition channel management, Feedloop assists Paragon (one of the largest cosmetics manufacturers in Indonesia)

, which owns the Wardah, Make Over, Emina, IXX and dan putri brands, created an interactive campaign builder to improve its talent acquisition funnel. The applicant journey goes beyond just clicking through a job application page, and starts with checking if their personality is a good fit for the relevant role they are applying for. For employers, this helps map the suitability of candidates before engaging with them directly.

3. Feedloop has also partnered with Naras.ty, an online media platform that provides video content and news channels, to create an interactive digital media experience that enables viewers of the show to provide real-time feedback.

Feedloop Funding

In June 2019, Indonesian content marketing SaaS company Feedloop completed its seed round of financing, led by Southeast Asian venture capital fund East Ventures. The investment amount was not disclosed.