The number of Etsy sellers has increased to 5.3 million! A total of $12.2 billion worth of goods were sold in 2021!

It is learned that according to foreign media reports, Etsy released the 2021 global seller census data on April 1. The data showed that last year Etsy had a total of 5.3 million sellers worldwide, nearly 1 million more than in 2020, and the sellers sold a total of US$12.2 billion in goods.

1. Key data for Etsy sellers in 2021

• 79% of sellers are women;
• 84% of sellers are independent individuals, of which 95% run their businesses from home;
• 25% of sellers are from rural areas;
• The average age of sellers is 44'
• For nearly 50% of sellers, Etsy is the first platform on which they sell.
• For 32% of sellers, selling handmade items online is their only source of income;
• About a third of sellers say that income from handmade products covers important household expenses, such as bills, rent, and food;
• Four in 10 sellers have financial dependencies, including 25% with children at home;

2. What drives companies to build their business on Etsy

• For 50% of sellers, building a business on Etsy was a matter of meeting financial challenges;
• 65% of sellers are motivated by a love for handmade products and a pursuit of creativity;
• 60% of sellers choose Etsy because of its social responsibility (62%) and environmental friendliness (57%).
• 50% of sellers use reusable or recyclable packaging on Etsy
• 34% of sellers are due to the epidemic
• 70% of sellers said that their income has been relatively stable since the outbreak, with no significant growth;
• Active sellers have increased their sales by 23% over the past two years.

3. Local and Global Economic Impact

• The vast majority of Etsy sellers source their supplies domestically;
• While the majority are one-person businesses, 16% of sellers have employees.
• 56% of sellers have established businesses on other online sales platforms, social media, craft shows or physical stores;
• 29% of sellers are engaged in cross-border export business

4. Etsy Seller Data in the United States

• Generated nearly $3.8 billion in revenue, with most sellers residing in California, Florida, Texas, New York, Pennsylvania, North Carolina, and Illinois;

• It contributed $14.3 billion to the U.S. economy, up 167% since 2018, and created 3.8 million jobs, enough to employ the entire city of Los Angeles.

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.