In 2021, there will be 230 million online shoppers in the United States! Four factors determine brand purchase intention

It is learned that according to Statista data, the number of online shoppers in the United States has increased from 209 million in 2016 to 230 million in 2021. 67% of consumers said that their online shopping has increased since the outbreak of the epidemic.

As social media platforms offer more shopping features, consumers are starting to buy more things online, forcing brands to turn their attention back to online consumers.

It is important for brands to gain customer insights through consumer information, which helps to understand what drives consumers to make final purchases. The survey shows that four general factors help to enhance consumers' willingness to buy.

1. Personalized experience

According to Stackla’s report, 72% of consumers say they are more likely to buy from a brand if it consistently provides them with a more personalized experience. For example, a brand’s marketing emails with a consumer’s name are more likely to be noticed than emails that don’t include the consumer’s name.

2. UGC content

UGC (user-generated content) is also important, and according to a report by Stackla, 79% of people say UGC has a strong influence on their purchasing decisions, much more than branded content and influencer content.

3. Product Reviews

58% of consumers buy on a brand’s website because the website does not have any buyer reviews or buyer show photos. Most consumers surveyed in the Stackla report said they are more influenced by social media pictures and videos than before the epidemic.

4. Brand Community

One long-term strategy to drive purchases is to build brand communities. The Stackla report states that 61% of consumers would be more loyal and less likely to purchase from a brand if they were part of a brand community or content creator.

Millennials are a generation with great consumption potential, and their online shopping statistics are as follows:

60% of millennials have given up on a purchase because a brand’s website didn’t have customer reviews or photos;

The spending power of millennials is $2.5 trillion;

In 2021, 30% of millennials used buy-now-pay-as-you-go services (BNPL), with 39.5% expected to use these services in 2023;

About 40% of Millennials say they have formed new relationships (or strengthened existing ones) with brands that prioritize the environment.

Editor ✎ Xiao Zhu/

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