Mexico's e-commerce is expected to grow 100% in 2022! Non-food consumption continues to rise!

It is learned that according to the forecast of the Mexican Online Sales Association (AMVO), the size of Mexico's e-commerce market will grow by 100% in 2022 and develop further.

AMVO said that in the first half of 2021 alone, digital sales of Mexican small and medium-sized enterprises (SMEs) increased by 100%, and e-commerce sales are expected to account for 35% of total sales in 2021.

In addition, the development momentum of e-commerce in Mexico has been very strong in recent years. In 2020, 20% of companies expanded at a rate of more than 300%, an astonishing growth. In addition, it is estimated that 19% of companies have achieved the goal of online sales accounting for more than 30% of total retail sales, and the digitalization process has been further improved.

AMVO added that 46% of companies said their revenue grew by 30% to 50% in 2021, and as consumer needs changed, they began to invest heavily in social media advertising, accounting for about 21% of total revenue.

It is learned that in 2021, most Mexican consumers will make online purchases through smartphones, of which non-food products account for about 38% and food accounts for 23%. AMVO expects this purchasing trend to continue in 2022.

Editor ✎ Nicole/

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