What are the rules and logic for Amazon to successfully identify crossed-out prices?

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How does Amazon's product list price come from? What are the rules and logic for Amazon to successfully identify the list price?

The strike-through price, also called the market price, is displayed as "List Price" on the front end and "Manufaturer Sugessted Retail Price" (MSRP) in English on the back end. It is the retail price suggested by the manufacturer, supplier, or seller, which can help customers understand the value of your product.

Amazon has changed its price display mechanism. It does not mean that once you set it in the background, it will be displayed in the frontend. Amazon will use its own algorithm to determine whether your market price is valid. This logic can verify whether the market price you set represents the price at which this listing has recently sold a large number of products . If it does not meet this so-called "recent large-scale sales price of this product", the Listing price will not be displayed. This article summarizes several tips that you can try when the market price is not displayed.

Tip 1:

Especially for products that have just been listed, Amazon does not know much about your products and can only determine the value of your products through buyers’ purchases. First, set a higher price, then place a few orders (through discounts, etc.), maintain the price for a few days , and then lower it. The struck-out price will be displayed on the front desk.

Tip 2:

You can first set a list price that is higher than the actual selling price. If you find that the strike-through price is not displayed, try raising the price a little bit. If it still doesn’t work after trying a few times, try lowering the list price a little bit . After repeated testing, there is a certain success rate.

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