Online shopping spending in the U.S. reached $72.4 billion in October! These products are out of stock!

It is learned that the 2021 holiday season online shopping data released by Adobe Digital Economy Index shows that as of October this year, US consumers' online spending reached 680 billion US dollars, a year-on-year increase of 9%. Among them, online shopping spending was 72.4 billion US dollars, a year-on-year increase of 8%.

The top-selling categories in October were toys (up 50% from September), groceries (up 34%), video games (up 20%) and gift cards (up 20%).

In addition, as e-commerce demand soared, Adobe found that out-of-stocks in October 2021 rose 250% compared to January 2020, the last month before the outbreak, and there were more than 2 billion out-of-stock messages online. Consumers are fully aware of the severity of supply chain tensions and are beginning to adjust their holiday shopping strategies.

Of the 18 categories Adobe surveyed, electronics were most out of stock, followed by jewelry, apparel, home and garden, and pet products.

The study also found that revenue from buy now, pay later (BNPL) services fell 14% year-over-year and transaction volume fell 15% in October 2021. Adobe expects BNPL to pick up during the holiday season, when consumers begin to shop more.

In terms of delivery, 18.4% of consumers used curbside pickup, which is comparable to the level in October last year. In addition, the use of expedited delivery increased by 5.6% year-on-year. Adobe expects these two delivery methods to rebound in the coming weeks, as the global supply chain crisis and the year-end shopping season are likely to cause package delays.

Editor✎Irene/

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