TikTok downloads reached 3 billion times in the third quarter! The number of users reached 4.5 billion!

It is learned that in September, TikTok announced that its monthly active users had reached 1 billion. According to eMarketer's forecast data, by 2023, TikTok's "Generation Z" users will exceed Instagram and its total users will exceed Snap. Facebook's monthly active users were 3.5 billion in the second quarter.

To enhance their competitiveness, all social platforms from Facebook to Snap are spending millions of dollars to win over creators. In August, YouTube said it had supported creators with about $30 million over the past three years, while TikTok launched a three-year, $1 billion creator fund in the United States last year and plans to double that figure globally.

According to market intelligence firm SensorTower, TikTok reached 3 billion downloads in the Apple and Google app stores in the third quarter, replacing Facebook to take the top spot. According to SensorTower, TikTok is now the most downloaded app in the world for the fifth consecutive quarter, with China, the United States and Indonesia being the largest markets. According to a report released by DataReportal in collaboration with We Are Social and Hootsuite, TikTok's global user base reached 4.5 billion in the third quarter of 2021.

It is understood that TikTok has strengthened its competitive position with technological rivals with a number of advantages. As Instagram's user base ages, its "Generation Z" user base will be lost in large numbers. According to eMarketer, Facebook's user growth rate will reach its slowest level ever in 2021 - less than 1%, with only 179.5 million new users. According to eMarketer's forecast for the US market, in 2023, TikTok will continue to be the top social network with the longest user usage time. In 2020, the average daily usage time of TikTok by US users was 39 minutes, and Facebook was second to TikTok with an average daily usage time of 35 minutes.

Editor ✎ Estella/

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